Accenture Social Media Analysis

Accenture Social Media Analysis MKT 436 Ian Cartmill Zach Crawford Edwin Huang Tyler Whitsett Introduction Accenture PLC is one of the leading consulting firms in the country and has developed an extensive social media platform to expand its reach in the business world. Accenture currently has a network of social media across many platforms including Facebook, Twitter, YouTube, and LinkedIn. Through Facebook and Twitter, Accenture segments its markets by region, type of service, and career options by making a Facebook page or Twitter account exclusively for that market. With Accenture’s YouTube page, a wide variety of videos ranging from video blogs to educational content on company growth. Finally, through LinkedIn, Accenture profiles its different services as well as connects with professionals who would be looking for their services. In addition to the traditional social media sites, Accenture operates many different applications through Facebook, iTunes, Google Play as well as its own online publication, Outlook. After a description, an analysis will be given to measure the performance of Accenture’s social media’s efforts. Finally, recommendations will be given on how Accenture can improve their efforts to reach a wider audience. Social Media Description Accenture’s Facebook and Twitter presence is extremely large which is shown by the numerous pages on these sites. Currently, Accenture has over â€Å"40 different pages on Facebook and 30 different Twitter handles† (A1), each catering to a particular market. About half of these pages are targeted based on the region or country in order to provide information exactly aimed a country’s business environment. Within each of the country’s pages, discussions and interactions occur with customers and users through contests, interviews, philanthropic endeavors in the region done by Accenture, and information the company provides on different industries. Usually the country’s page will display resume opportunity linksin order to keep acquiring new talent for the company. If career opportunities are not listed on this page, an individual career page is listed to provide information on career opportunities at Accenture in that region. On Accenture’s main Facebook and Twitter pages, different examples of management, operations, marketing, and other strategies are presented so all customers can see the level of analysis they will receive from an Accenture team. Also, articles written by Accenture are shown on the pages that range from work events to in depth stories on industry trends constantly are posted weekly. Finally, the last sets of pages on Facebook and Twitter are used to provide customers with an in-depth look into the different services provided by Accenture. For example, the Sustainability Services Facebook page provides links to articles and case studies on sustainability in a business in order to reduce cost and create efficiencies (http://www. facebook. com/accenturesustainabilityservices). They also engage their customers and users through surveys, games and other actions that keep users coming back to their page. In addition to Accenture’s Facebook and Twitter pages, YouTube and LinkedIn provide a unique and different way to reach out to their customers. Through their YouTube account, Accenture is able to provide different types of new information to both current and potential new customers with its â€Å"251 videos† (A1). For example, a Capital Markets video blog is used to describe different topics related to capital markets and the process of managing the risks with them. In another set of videos, a video podcast shows different traits of a high performance business model that can be emulated by other companies. All content that is put up on the YouTube account is used to attract new customers to what Accenture does and provide existing clientele insights as to how Accenture’s strategies can better their companies. This is a more casual look at Accenture’s customer attraction actions. For a more formal approach to gaining new customers and staying connected with current clients, LinkedIn is utilized. With LinkedIn, Accenture can professionally show their â€Å"core competencies as well as present customer recommendations and feedback† (LinkedIn). They also demonstrate their corporate culture through employee reviews and insight. To go along with Facebook and Twitter, they also have a careers page to continue acquiring talent in every medium possible. Beyond the typical social media realms in which most companies are involved in, Accenture has also grown into new areas that differentiate themselves in the social media marketing. This is done through Accenture’s online journal, Outlook, and the development of apps to further their marketing efforts. Outlook provides a unique connection to existing and potential customers by giving articles that can be anything from industry specific trends or news to skill and service actions. This demonstrates the level of expertise Accenture can provide to new customers, and assist in providing additional offerings to their current customers. Finally, after all traditional online forms of social media are exhausted; Accenture also provides many of the same marketing sites in the form of mobile apps for the iTunes and Google Play markets. This gives customers the ability to see all content and information on the go as most business people are. These applications include a mobile version of Outlook and other service specific applications (Google Play). Social Media Analysis Although Accenture has tapped into the most popular social networks, they don’t utilize them to their full potential. Their main strength across the social networking platforms is the ability to reach current and potential customers, employees, future hires, students, and anyone who might be interested in what Accenture has to offer. An example is their applications through iTunes and Google play. On iTunes they â€Å"have 14 mobile apps and on Google Play they have 11 apps compared to Ernst amp; Young’s 6 apps on iTunes and 3 apps on Google Play† (A1). Some apps are duplicates; some are strictly for employees, while others are for the public. The apps range from a National Postal Forum to Financial Services to Lux in Arcana. Since it is available on iPhone and Android platform, they are targeting the most popular smartphone users. Another metric to consider how large their social network presence is their main Facebook page, Accenture has over â€Å"145,000 likes compared to E amp; Y with 15,000 likes† (A1). With these many options and a well-known presence, they are able to increase their brand awareness and position themselves as knowledge experts in that field. Another strength Accenture has with their social platforms is that they are continuously adding content to them. On their Twitter feed, they â€Å"tweet an average of 66 times a week along with additional links in the message compared to E amp; Y’s 20 tweets a week† (A1). On their Facebook , they post â€Å"39 times a week compared to E amp; Y’s 2 times a week† (A1). More tweets and posts, enables them the opportunity to be noticed more by the market. This is shown through how many Facebook users are talking about them. Accenture has over â€Å"2,000 users posting about them compared to E amp; Y’s 390 users talking about them† (A1). A weakness of their social networks is the lack of integration across the different platforms. An example is their YouTube and Twitter page. In their description, it only provides a link to their home page instead of including their Facebook, Twitter, LinkedIn, iTunes store, and Google Play. (About Accenture). After an analysis of their YouTube channel, we determined that they could include more in their descriptions by including a summary of the video, tags, and follow up information. They need to make it easier for users to dive further into Accenture if necessary. Another weakness of their social networking strategy is that it does not incorporate a form of a push/pull strategy. Their current push strategy is not creating an atmosphere of a two way interaction. On their pages, they do not engage or follow up with the users to keep them coming back. Although they ask questions in their tweets, they are not going out of their way to search for potential topics they could enlighten a user about. From comparing Accenture’s social media networks to Ernst and Young’s networks, they both use the same platforms but Accenture has a larger social media presence with more content. In Twitter, Accenture has over 62,000 followers with over 5500 tweets compared to E amp; Y’s 37,000 followers and 2,600 tweets. On LinkedIn, Accenture has over 600,000 followers with 179,000 employees on it compared to E amp; Y’s 364,000 followers and 114,000 employees on LinkedIn. Accenture has the most presence and content in every category except for the amount of YouTube videos they have. Accenture has 251 compared to E amp; Y’s 485. Managerial Recommendations The heart of a successful e-commerce strategy is the ability to attract and engage a potential customer by offering easy access to a variety of different information channels about your company. Although Accenture offers many different informational channels that explain who they are and what services they can offer to potential clients, these channels are not easily accessible. When doing a simple search of Accenture on Google, you initially see a link to Accenture’s website along with a few key words with vague descriptions. In order for Accenture to attract and gain new clients they need to have access points to all of their different social networks. These social media access points will allow Accenture to promote its marketing message to a larger business demographic who will feel more comfortable operating in one of these social media domains. Accenture also needs to do a better job at educating its customer base by explaining who Accenture is as a company and what kind of services they offer to potential clients. As it stands now customers who go on Accenture’s company website have to navigate through web page after web page to find a simple description on which the company is and what services they offer. Accenture’s homepage is full of key words and links to other parts of the company’s website. I would recommend that the include information on value added services that would differentiate itself for competitors. Accenture should elaborate on its many value added services that it has done in the past on projects that reduced cost, improved performance, innovative features, speed responsiveness and customization. These value added services will not only attract and sustain customers it will also help Accenture’s bottom line by causing customers to pay a higher premium for services rendered. Since most of the services that Accenture offers to its customers are intangible they need to do a better job at trying to make their services feel more tangible, instead of just offering detailed, long worded business plans and short, non-descriptive statements on services provided. Accenture could further demonstrate services that they provided to past customers through cost savings graphs, efficiency improvement charts, and customer testimonials. Also, to reduce customer uncertainty and address any questions a potential customer might have I would recommend that Accenture have a live web assistant messaging service on their home page. This service would allow the customers to speak in real time to a customer service representative. These simple tweaks to Accenture’s homepage will reduce some of the unknowns and risk that all customers undoubtedly face when searching for a new company to do business with. In order to improve the efficiency and effectiveness of B2B marketing Accenture should adopt a CRM system like its lead competitor Ernst amp; Young did to manage its client customer base. Ernst amp; Young adopted a CRM software called Aprimo to perform the following functions: targeted direct e-mails, ongoing lead management, inbound interactions via Web form submission, Webcast registration and follow-up, and project management (task assignment and follow-up) for their national and regional marketing teams (Shadick, 2012). Many of the components of the information within Ernst amp; Youngs Aprimo CRM system are shared with customer relationship departments within the firm. For example, opportunities are collected from events, tradeshows, sponsorships, webcast and direct communications, which are then distributed to the appropriate individuals for follow-up (Shadick, 2012). With the adoption of CRM systems like Aprimo, Accenture would have real-time access to client’s interest and inquires allowing them to tailor their response to new and existing client’s needs. Conclusion In Conclusion Accenture is a very dynamic B2B company that utilizes virtually all of the media outlets available to educate and attract new customers. Accenture’s B2B marketing campaign is unique in the fact that it leverages its current ongoing business initiatives with its own customer base through an online Journal called: Outlook. This journal boldly talks about what Accenture is doing now and in the future for its client base. This and many other creative marketing/informational channels that Accenture has created brings assurance and a sense of trust to customers who are uncertain with partaking in a service that really doesn’t produce a tangible outcome and cost thousands, if not millions, of dollars to perform. Works Cited Shadick, David (2011). Ernst amp; Young Better Manages B2B Marketing with Aprimo Marketing, Sun. 17 Nov. 2012. lt;http://www. information-management. com/issues/20030301/6410-1. htmlgt;. Services. Linkedin n. pag. LinkedIn. Web. 17 Nov 2012. lt;http://www. linkedin. com/company/accenture/products? trk=tabs_biz_productgt;. Apps by Accenture. Google play n. pag. Google play. Web. 17 Nov 2012. lt;https://play. google. com/store/apps/developer? id=Accentureamp;hl=engt;. Accenture. About Accenture n. pag. YouTube. Web. 17 Nov 2012. lt;https://www. youtube. com/user/Accenturegt;. Appendix A1 – Social Network Metrics

Brent Hayes Edwards's The Uses of Diaspora Essay

Brent Hayes Edwards's The Uses of Diaspora - Essay Example This research tells that Edwards has referred to W.E.B. Du Bois and Karl Marx to create a perspective for forming his treatise. Edwards summarizes the ways in which the concept of duality of Du Bois and idea of capitalism of Karl Marx can provide a useful model of African-American Studies that harmonizes African-centred cultural issues with the certain political and economic necessities confronting Blacks in different parts of the world. Moreover, similar to Du Bois, Edwards tries to engross the discipline in a critical historical foundation, whether it is political science, cultural, sociological, or literary-focused while taking into account the large-scale impacts of racial-capitalism. Edwards seized the opportunity to show the debated feature of the national focus in African-American Studies. He tried to substantiate that there remains a lot of diversity and disparity among scholars of African-American Studies who use the United States as their main focus. Edwards’s defini tion provides credibility to political and cultural relations between the Diaspora and Africa. For instance, understood on its own terms, the Haitian Revolution shows the different ways the Black people acted in response to their places in the world. The article by Edwards, in relation to this, claims that the failure of migrants to assimilate completely into the nation and culture of Haiti permanently marked how several Black people view themselves with respect to Haitians. The ideas of emigrants of being an ‘African’ were thwarted together with the movement, since in Haiti they not merely faced religious, environmental, and economic problems, but a strange racial atmosphere as well. A number of African Americans started to express, specifically, a multifaceted diasporan awareness which embraces both cultural diversities and racial commonalities between Black peoples in the United States. By the advent of the period of antebellum, African Americans certainly regarded t hemselves as part of an African Diaspora. Basically, the argument of Edwards opens an opportunity for the understanding of the connection between the Diaspora and Africa that is rooted in historical experiences, collective intellectual past, political relations, and cultural ties, without the one dominating the others. Furthermore, Edwards’s argument, which relies on ‘basic interrelationships’ and the notion of the ‘African world’, implies continuously developing interconnections between the Diaspora and Africa that transcend a stagnant customary Africa, or a focus on Africa that is entirely founded on the Black experience.

Macro Economic Essay Example | Topics and Well Written Essays - 1750 words

Macro Economic - Essay Example However, later a twin debt blow has been considered as one of the most prominent reasons behind the debt crisis. The twin blow came out of the banking crisis together with the previously mentioned extremely high sovereign debt. The European Central Bank (ECB) launched the single currency (euro) in 1999 along with the Economic and Monetary Union (EMU), aiming to gain monetary efficiency. An Economic and Monetary Union offers a series of monetary efficiency gains in forms of accounting ease among the member states that in turn reduces opportunity cost of transforming one currency into another, development among member states would be at par owing to reduction of any possible economic shock (that are often regional in nature), member states under an Economic and Monetary Union following a common currency would also abstain from intra inflow and outflow of speculative capital, furthermore policy formation among member states would be coherent and coordinated in nature that will eventuall y usher better economic growth and development. While fiscal irresponsibility on the part of periphery countries has been considered by many analysts as the root of the ongoing crisis, this paper argues that the impact on capital flows within the euro-zone of financial deregulation and liberalization and of the adoption of the common currency was critical in exacerbating a growing competitiveness gap between core and periphery countries and explaining the evolution of the crisis. Debt crisis unfolds- credit failures The crisis in Europe began when financial markets lost confidence in the creditworthiness of PIIGS countries (Portugal, Ireland, Italy, Greece and Spain) and interest rates on government bonds soared to astonishing levels that forced the governments of these countries to seek bailouts from the international community, including the European Community, the IMF and the European Central Bank (ECB), collectively known as Troika. This was the period of the great financial cri sis of 2007-08 which also affected the US economy. All began with the credit markets and spread to the other sectors of the economy owing to large scale defaulters of loans (ch 31). As determinants of growth, one can say that demand is important for supply or production to expand. The ongoing debt crisis began with defaults of mortgage loans the demand for which led to a rapid boom in the housing sector which led to the final illusion when defaulters began to rise (ch 25). It is often been opined that the utopia of a welfare state amidst the current era of globalization that fuels on competitiveness (both are diametrically opposite in nature) and populist policies like raising the wage of the public sector employees in turn cumulatively burdened the governments with high level of debt. This phenomenon is most evident among periphery countries and can only be reckoned as fiscal recklessness. It is evident from the above argument that fiscal disciplines on behalf of the periphery coun tries would restore Euro its previous status without any additional measures and to be precise further fiscal incentive. What lies beneath? – Expectations and mal-adjustment A deeper analysis of the dynamics underlying the current Euro crisis exhibits that financial deregulation and liberalization was a major cause of the crisis in periphery countries in the euro-zone. Driving up expectations owing to a sudden boom can

Wittgensteins Dilemma :: Philosophy Science Language Papers

Wittgenstein's Dilemma Either language can be defined or it can be investigated empirically. If language is defined then this will be mere tautology. If language is investigated empirically then this will lead to a substantial yet contingent truth. The cure for this dilemma for Wittgenstein in his Tractatus Logico-Philosophicus was to submit the doctrine that the structure of language cannot be said but only shown. This doctrine is vague and misconceived. In this essay, I will show that it is vague and misconceived and, consequently, why it does not cure his dilemma. Wittgenstein stated in the preface of his book that he had solved the problems of philosophy. That these problems had been formulated by the misuse of the logic of our language by philosophers. What philosophers had been saying could simply not be said. Their philosophy was beyond the scope of what could be said and was therefore nonsense. By plotting the limits of language, Wittgenstein expected to be able to deal with the problems of philosophy finally. Outside the limits of what can be said lies nonsense, so any theory of language must occur within these limits. Wittgenstein thought that the nature of language could tell us what can and cannot be done with it. He believed this because he deduced that language had its own limits fixed within its structure. So, in his theory of language, he revealed the structure of language to entail these limits of language which were also necessary truths. However, this meant that they would also be empty tautologies! Wittgenstein believed that language disguises thought and therefore the nature of propositions would reveal the nature of the language that represents it. So, Wittgenstein based his theory of language on the nature of propositions. Within the nature of propositions, Wittgenstein found a satisfactory account of logical necessity. This lead to the fact that the limits of language were logically necessary. In this essay, I shall give an account of Wittgenstein's theory of propositions and show that his elementary propositions are in fact divisible. I will outline his 'picture theory' and show that the consequential 'doctrine of showing' is vague and misconceived. I shall submit my own theory of the tautology as a possible cure for the above dilemma. Numbers appearing after quotes refer to the numbered passages in the Tractatus. To begin, then, some detail of Wittgenstein's theory of propositions is needed in order to see how the important 'atomic' propositions idea came about.

Why L.A. Used as Setting for Most Disaster Movies.

HENOS WOLDE Instructor: STARR GOODE English 1 Essay 3 10/29/2012 Why L. A. used as setting for most disaster movies. Through decades of disaster films, Los Angeles has been targeted by aliens, toppled by temblors, sunken by tsunamis, leveled by lava, and a rogue tornado once took out the Hollywood sign. Even though in real life los angels is not such a disastrous it nonetheless faces constant destruction in movies, on television, and in books; in the collective imagination, the city burns and burns.Los angels is used as a setting for most disastrous movies because the city is home to Hollywood and the movie business, so the artists who write about, direct and execute mass destruction in Los Angeles are often intimately familiar with the territory and find it convenient to destroy los angels in their films. Los Angeles is a popular disaster movie locale because it is home of the entertainment capital of the world Hollywood, its famous landmarks, and its geography. Los Angeles is home to the entertainment capital of the world Hollywood, which explains why L. A. is often used as a setting for most disaster movies.To destroy a big city in movies takes a lot of time and work. It would make it even harder to travel far away to shoot these movies. To make the destruction look realistic, Hollywood movie makers have to work extra hard and film non stop making sure they get every little detail right. It would make it very challenging to film these movies far away from the studio. For these reason Hollywood apparently wants to destroy all of Los Angeles. For example, the city is going down in flames in DEMOLITION MAN, turned into an island in ESCAPE FROM L. A. , and obliterated in THE BIG ONE: THE GREAT LOS ANGELES EARTHQUAKE.Perhaps Hollywood has no particular malice toward Los Angeles but simply destroys it cinematically because â€Å"it’s there,† at hand, nearby, easy to drive to and blow up, burn down, and shake apart while the cameras roll. With these d isaster movies Hollywood has perfected the cinema of conspicuous destruction, certainly a defining aspect of American movie technology. Los Angeles is also a city filled with internationally recognized landmarks. The Hollywood sign, the Capitol Records building, City Hall and the skyscrapers of down town makes the movies convenient for cinematic shorthand.Almost everybody recognizes these landmarks and when they see it being destroyed in movies, it allows the scale of the disaster to strike the audience greatly. By far, L. A. ‘s biggest cinematic target is the famous nine-letter landmark perched in the Hollywood hills. When people see the Hollywood sign being destroyed by natural disaster or alien attack, the idea behind it is to exaggerates the power of the destruction and to shock viewers with a realistic image of these familiar monument’s falling apart. Apart from its landmarks, L. A. s a popular disaster-movie locale because of its geography. Sitting in a seismic zo ne on the western edge of the continent, it is surrounded by beaches, mountains and deserts. In real life, the city is subject to floods, fires, earthquakes and big waves, so seeing freeways collapse or Santa Monica swallowed up by the sea isn't such a stretch. Hollywood takes great advantage of these landmarks to destroy Los Angeles. Some People also love watching Los Angeles get destroyed because they believe It's nice to mess up the great weather and see it being destroyed by natural disasters.But regardless of the on screen devastation, Fire, earthquakes, floods, volcanos, and a few alien invasions have destroyed the City of Los Angeles. Even though 1000's of disastrous movies have been made in the City, these movies have made the City a Famous landmark. Ultimately, heaving destruction on Los Angeles also shows Hollywood's sense of humor and optimism. It's an odd kind of Western optimism where Los Angeles always seems to start over again, like a phoenix rising from its own destr uction.Los angeles also makes it easier for Hollywood actors to destroy it because of its geography and world wide recognized landmarks. L. A. is good at playing itself in film. It's a familiar face and it is always expected to get blown up and somehow miraculously reappear in the next summer blockbuster. Interestingly, there are always a few survivors in these films, along with a message of hope. Even thought Los Angeles is used as a setting of disaster in most of its movies, there's always hope for change and resurrection as well.

Privacy Violations And Ethical Issues - 1119 Words

Google is an internet powerhouse, it’s a company known globally. Their search engine services are used worldwide was well as their other services such as Gmail. This case presented all the privacy violations and ethical issues that Google has violated dating back to early 2000s. The ethical issues presented in this case include violation of user’s personal information, unauthorized use of copyrighted material, unauthorized info obtained from other countries and issues with global free speech. Google developed Google.cn for Chinese users censored some of the information to them based on the say so from the Chinese government. This goes directly against their â€Å"Don t be evil† motto. The meaning of this motto or slogan is to showcase†¦show more content†¦Big emphasis on the word everyone. Everyone does not exclude those in China. Google should have stayed true to this philosophy and granted the Chinese users entire access to searches for words s uch as democracy, â€Å"spineless, hypocritical and cowards† (Stanwick Stanwick, 2016, p.337). According to co-founder Sergey Brin, the issue of the censorship is open to interpretation of even being considered evil. 2. Why do you think Google was adamant about not wanting to supply information requested by the government concerning the Child Online Protection Act? Explain position. The request was going to aid the Department of Justice (DOJ) defend the Child Online Protection Act of 1998, which was going to protect minors from being exposed to sexual content on the Internet. The amounts of data changed twice from 1,000,000 web searches to 50,000 web addresses plus 5,000 searches (Stanwick Stanwick, 2016, p.339). The data from Google was to determine how effective the current, more up to date, filtering software was in excluding explicit websites. 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Sri Lanka Facts and History

With the recent end of the Tamil Tiger insurgency, the island nation of Sri Lanka seems poised to take its place as a new economic powerhouse in South Asia. After all, Sri Lanka (formerly known as Ceylon) has been a key trading hub of the Indian Ocean world for more than a thousand years. Capital and Major Cities Administrative Capital: Sri Jayawardenapura Kotte, metro population 2,234,289 Commercial Capital: Colombo, metro population 5,648,000 Major Cities: Kandy population 125,400Galle population 99,000Jaffna population 88,000 Government The Democratic Socialist Republic of Sri Lanka has a republican form of government, with a president who is both head of government and head of state. Universal suffrage starts at age 18. The current president is Maithripala Sirisena; presidents serve six-year terms. Sri Lanka has a unicameral legislature. There are 225 seats in Parliament, and members are elected by popular vote to six-year terms.  The Prime Minister is Ranil Wickremesinghe. The president appoints judges to both the Supreme Court and the Court of Appeals. There are also subordinate courts in each of the countrys nine provinces. People Sri Lankas total population is approximately 20.2 million as of the 2012 census. Nearly three-quarters, 74.9%, are ethnic Sinhalese. Sri Lankan Tamils, whose ancestors came to the island from southern India centuries ago, make up about 11% of the population, while more recent Indian Tamil immigrants, brought in as agricultural labor by the British colonial government, represent 5%. Another 9% of Sri Lankans are the Malays and Moors, descendants of Arab and Southeast Asian traders who plied the Indian Ocean monsoon winds for more than a thousand years. There are also tiny numbers of Dutch and British settlers, and aboriginal Veddahs, whose ancestors arrived at least 18,000 years ago. Languages The official language of Sri Lanka is Sinhala. Both Sinhala and Tamil are considered national languages; only about 18% of the population speaks Tamil as a mother tongue, however. Other minority languages are spoken by about 8% of Sri Lankans. In addition, English is a common language of trade, and approximately 10% of the population are conversant in English as a foreign language. Religion Sri Lanka has a complex religious landscape. Almost 70% of the population are Theravada Buddhists (mainly the ethnic Sinhalese), while most Tamils are Hindu, representing 15% of Sri Lankans. Another 7.6% are Muslims, particularly the Malay and Moor communities, belonging primarily to the Shafii school within Sunni Islam. Finally, about 6.2% of Sri Lankans are Christians; of those, 88% are Catholic and 12% are Protestant. Geography Sri Lanka is a teardrop-shaped island in the Indian Ocean, southeast of India. It has an area of 65,610 square kilometers (25,332 square miles), and is mostly flat or rolling plains. However, the highest point in Sri Lanka is Pidurutalagala, at an impressive 2,524 meters (8,281 feet) in altitude. The lowest point is sea level. Sri Lanka sits at the middle of a tectonic plate, so it does not experience volcanic activity or earthquakes. However, it was heavily impacted by the 2004 Indian Ocean Tsunami, which killed more than 31,000 people in this mostly low-lying island nation. Climate Sri Lanka has a maritime tropical climate, meaning that it is warm and humid throughout the year. Average temperatures ranges from 16 °C (60.8 °F) in the central highlands to 32 °C (89.6 °F) along the northeast coast. High temperatures in Trincomalee, in the northeast, can top 38 °C (100 °F). The entire island generally has humidity levels between 60 and 90% year-round, with the higher levels during the two long monsoonal rainy seasons (May to October and December to March). Economy Sri Lanka has one of the strongest economies in South Asia, with a GDP of $234 billion US (2015 estimate), a per capita GDP of $11,069, and a 7.4% annual growth rate. It receives substantial remittances from Sri Lankan overseas workers, mostly in the Middle East; in 2012, Sri Lankans abroad sent home about $6 billion US. Major industries in Sri Lanka include tourism; rubber, tea, coconut and tobacco plantations; telecommunications, banking and other services; and textile manufacturing. The unemployment rate and percentage of the population living in poverty are both an enviable 4.3%. The islands currency is called the Sri Lankan rupee. As of May, 2016, the exchange rate was $1 US 145.79 LKR. History The island of Sri Lanka appears to have been inhabited since at least 34,000 years before the present. Archaeological evidence suggests that agriculture began as early as 15,000 BCE, perhaps reaching the island along with the ancestors of the aboriginal Veddah people. Sinhalese immigrants from northern India likely reached Sri Lanka around the 6th century BCE. They may have established one of the earliest great trade emporiums on earth; Sri Lankan cinnamon appears in Egyptian tombs from 1,500 BCE. By about 250 BCE, Buddhism had reached Sri Lanka, brought by Mahinda, the son of Ashoka the Great of the Mauryan Empire. The Sinhalese remained Buddhist even after most mainland Indians had converted to Hinduism. Classical Sinhalese civilization relied on complicated irrigation systems for intensive agriculture; it grew and prospered from 200 BCE to about 1200 CE. Trade flourished between China, Southeast Asia, and Arabia by the first few centuries of the common era. Sri Lanka was a key stopping point on the southern, or sea-bound, branch of the Silk Road. Ships stopped there not only to restock on food, water and fuel, but also to buy cinnamon and other spices. The ancient Romans called Sri Lanka Taprobane, while Arab sailors knew it as Serendip. In 1212, ethnic Tamil invaders from the Chola Kingdom in southern India drove the Sinhalese south. The Tamils brought Hinduism with them. In 1505, a new kind of invader appeared on Sri Lankas shores. Portuguese traders wanted to control the sea-lanes between the spice islands of southern Asia; they also brought missionaries, who converted a small number of Sri Lankans to Catholicism. The Dutch, who expelled the Portuguese in 1658, left an even stronger mark on the island. The legal system of the Netherlands forms the basis for much of modern Sri Lankan law. In 1815, a final European power appeared to take control of Sri Lanka. The British, already holding the mainland of India under their colonial sway, created the Crown Colony of Ceylon. UK troops defeated the last native Sri Lankan ruler, the King of Kandy, and began to govern Ceylon as an agricultural colony that grew rubber, tea, and coconuts. After more than a century of colonial rule, in 1931, the British granted Ceylon limited autonomy. During World War II, however, Britain used Sri Lanka as a forward post against the Japanese in Asia, much to the irritation of Sri Lankan nationalists. The island nation became fully independent on February 4, 1948, several months after the Partition of India and the creation of independent India and Pakistan in 1947. In 1971, tensions between the Sinhalese and Tamil citizens of Sri Lanka bubbled over into armed conflict. Despite attempts at a political solution, the country erupted into the Sri Lankan Civil War in July of 1983; the war would continue until 2009, when government troops defeated the last of the Tamil Tiger insurgents.