Supply and Management

__ .. _ _ w tHlIln 1101111/11 gllls les)7 h. If another person Wasadded, where is the logical place? c. What effect would a mail order lab (where the eyeglasses are made off site and returned in 5-7 days) have on the process? 10 A quoting department for a custom publishing signaling can complete 4 quotes per day, and there are 20 quotes in various stages in the department. Applying Littles Law, the current lead time for a quote is how umpteen days? 11 A small barber shop has a single chair and an area for waiting, where only one person can be in the chair at a time, and no one leaves without getting their hair cut.So the system is roughly Entrance + Wait + Haircut + Exit lead customers arrive at the rate of 10 per min and stay an average of 0. 5 hour. What is the average number of customers in the barber shop? ADVANCED riddle 12 Remember Mr. Rockness in Problem 2? He now retrains college professors. It is a much more challenging task but still involves 5 steps. He has worked h ard to balance the line however, there is a lot of variability. Each stage in the process now handles between one and six-spot faculty members er hour depending on how bad the case is. If there is some inventory available for every position (do not worry closely the start-up), what is the expected output per hour? (Assume that each stage is independent and that it is equally likely that one. two, three, four, five, or six faculty members get processed each hour at each stage. ) 5/IEJ l-1-1 i4. * MAil, S$ _. II. CASE II ANALYZING _ _ l&lR CASINO , llRIfj_I _ WlI_W I MONEy-HANDLING _m_

Hierarchical Team

A hierarchical aggroup up is a type of police squad organization structure in which the team is divide into hierarchies and there argon m both middle management (Mohr 1982). There is an boilersuit charabanc of the team who is place at the top of the pecking order. This manager is responsible for leaders or controlling the managers in individually hierarchy to make sure that the teams objectives be met as well as the overall objectives of the organization. The manager works with the middle managers to make sure that the team is ran smoothly and that the organizational goals are being progress tod by the team.There is a manager in each hierarchy who is called a middle manager who is in charge of their own department. This helps the department to be independent and therefore is capable to deal with their own problems in their department without bothering what the other departments are doing. The manager who is in charge of this department is leads the department towards achiev ing team goals (Heckscher and Donnellon 1994). The manager is responsible of the whole department at enceinte and in making sure that the teams objectives are being achieved as well as the overall objectives of the organization.The middle managers communicate their progress to the overall team manager who is able to evaluate performance and decide if the team is achieving the intended objectives as well as the overall objectives of the organization. Because in hierarchical teams the team is carve up into hierarchies (Robbins and Judge 2007), the team is able to run smoothly because each department has its own jobs which are allocated to it and the department are able to undertake their jobs independently.This helps in making sure that the department or kinda the hierarchy undertakes their work perfectly as they are responsible for themselves and can non blame any other department or hierarchy in case they do non deliver. This makes each department to work hard to achieve their target so as not to be blamed in case the team fails to achieve the intended objectives as well as organizational objectives. The team members are able to interact as they work and therefore (Thareja 2007), are able to combine their skills and achieve the organizational goals easily. The structure below shows how a hierarchical team looks like.A team in an organization is very important as it helps the people in an organization to work as team in arrange to achieve organizational goals. People are also able to work in a friendly environment and therefore, they are able to create a good working environment as well as a more relaxed environment. When people work when they are relaxed, they are able to deliver go against than those people who work under any tension (Thareja 2007). Therefore, people in the hierarchical team are able to deliver well than those people that are working individually because the people in the hierarchical team are able to interact as they perform their dut ies.Advantages of hierarchical team1.Division of work- each hierarchy indoors the hierarchical team is allocated certain jobs to undertake, therefore, they are able to undertake the tasks (Lim and Sambrook 2010) because that is what they are good at and therefore are able to deliver the best.2.Flexibility- within a team, there are people who are able to perform more than one tasks. Therefore, in case someone is absent in a department, another person is able to perform their duties and therefore, work is able to continue smoothly without much problem.3.The hierarchies within the team are able to share ideas. This depart help in making sure that the organizational goals are met.4.Because the departments are independent, they are able to make their own decisions which is best for them and which will help them achieve the teams goals as well as organizational goals.5.Even though the whole hierarchy is a team, each department is allocated their particular job, makes the department to smelling the ownership of a success (Pugh 1990). For example, if a department in a team is allocated the work of advertisement, the hierarchy will feel good if there is an change magnitude sale.6.Working as a team even though in a hierarchy boosts the morale of the workers. This is because, they are able to interact as they work, and the work is shared out amongst the hierarchies.7.Because the team is organized in an hierarchical manner, leadership is shared in that, a middle manager is allocated for each department (Thareja 2007), this helps in smooth rill of the team and that, not just one person who is responsible for the team but several people according to the number of hierarchies in that team.8.The team is able to deliver better products because they are comprised of a mixture of people with different talents and therefore, these talents can be used to achieve organizational goals.Disadvantages1.Work can be divided unfairly amongst the departments. The work that the whole team is supposed to undertake may be divided unfairly amongst the departments or the hierarchies (Amaral and Uzzi 2007). This therefore means that some hierarchies or departments may be allocated more jobs than the others thus making them work more than the other departments.2.Arguments amongst the departments may rise. In case the teams objectives are not met, the departments may start blaming one another and thus result to arguments and even destroyed relationships in the organization.3.Because each department is able to make their own decision, coordination of that team may be difficult as the departments work independently.4.Because the hierarchical team focus more on working as a team rather than an individual, some talents and skills of some workers may become stagnant because they may not be needed or used in the team (Burns and Stalker 1961).5.Poor communion because, communication is vertical in that, the top manager in the hierarchy has to communicate through the hierarchi es while the manager at the bottom of the hierarchy has to stimulate the top manager vertically.6.If one department fails to perform its tasks, it may lead to the failure of the whole team in that the whole team may not be able to achieve its goals.

A relaxing day on the beach

Why would you choose any beach other than Galveston? The Galveston Island beach is peaceful and serene. The list of natural luxuries this haven provides is endless and as I bewilder here relaxed, I soak them all in. In peace at the abut of the water, the myriad cares of the world behind me, the warming rays of the fair weather bathe me in their wonder and glory.The world around me drowns out by the sounds of the wind whispering its song along the coast, and the distant thunder of the surf rolling forward in its never ending struggle to reach the shore.I lose myself in the mist of these beautiful surroundings, and when I close my eyes I am hesitant to clean them for fear I might find myself awoke from the most amazing dream. When I do open my eyes, and cast their gaze outward upon the beautiful blue domain before me, I contemplate the contrasts of the world in which I am submerged.The warm touch of sun upon my face and shoulders, the cooling sensations of the water washing every place my feet with each surge in the tide, and the sounds of amiable laughter from the seagulls that dance endlessly into the breeze mixed with the surf roaring in its own baritone voice.Both deprivation their voice to be heard over the other and yet, in the end, combining into an opera of nature, singing me further into reverie in my chair at the edge of the water.Even the sound of Galveston Island Beach patrollers driving along on their ATVs was just faint enough to blend in with the background sound of the surroundings and still get out to make feel safe and secure. I watch as the surf crashes on the rocks near the shore and the seagulls fly in swirling poetic patterns.This is paradise in its barest form. Who could ask for more? The Beach Blues Could I have chosen a worst vacation spot?Surrounding me in, what to the casual observer trick only be described as, a competition for the right to be heard by all are the sounds of the tourists with their stereos blasting a nuance of antithetical styles of music, there incessant questioning of their spouses or friends as to the hue of their skin, and their children screeching incessantly about ownership of some insignificant trinket.The beach is smothered with prat butts and empty cans in the sand, deserted remnants of plastic toys, probably left behind long enough for the children who broke them to grow to adulthood and bring children of their own to swerve their little feet on the same jagged fragments that dig in my heels. The neglected and unforgiving terrain of the beach is at least bearable and it pales in comparison to scourge scents emitting from its tenants.I realize cutting off my nose might be a good idea when down the coast emerges a breeze that, while thirstily anticipated as a source of relief and refreshment from the glaring sun of the day, is now reviled for the scent of what can only be described as rotting seaweed being carried along in its embrace. The smell is so retched, I can taste it.T he sand baked by the sun, and battered by the multitudes of sun worshippers and their children, has become as hot ash from a fire scattered about waiting to greet the soles of the feet of the next brave soul willing to translate and reach the edge of the water.If the heat from the sands surface were not enough, the rays from the sun presses against my skin like an endless supply of needles prickling at my flesh, and I dare not close my eyes for fear the lids might burn clear off dually, Im blinded by this ball of red region in the sky. Kill me now.

Political Philosophy Essay

Introduction Abu Nasr Muhammad hive extraneous Muhammad stack away Tarkhan al-Farabi was born at Wasij, a village near Farab, a district of Transoxania. He was unriva guide of the greatest philosophers that the Muslim world had ever produced. He chiefly studied in Baghdad and later onward gaining consider equal proficiency in the Arabic language, he became an ardent pupil of the Christian savant Abu Bishr Matta bin Younus, quite prominent as translator of a number of works by Aristotle and other Hellenic versatile writers. Being a first Turkish philosopher, he left behind lasting and unplumbed influence upon the life of come through Muslim Philosophers.Being a great expositor of Aristotles logic, he was aptly c e very(prenominal)ed al-mualim al thani (the second teacher). According to Ibn-e-Khaldoon, no Muslim thinker ever reached the same position as al-Farabi in Philosophical knowledge. Al-Farabi is the first Muslim philosopher to put integrity across left political wri tings, either in the dust of com manpowertaries or in treaties of his own based upon Plato. Al-Farabis works was preserved from ravages of time contain five-spot on politics as under 1. A Summary of Platos Laws 2. Siyasatul-Madaniyah 3. Arau ahlil-Madinatul-Fadilah.4. Jawamius-Siyasat 5. Ijtimaatul-Madaniyah Contrisolelyion of Al-Farabi to Islamic Political Thought In pure philosophy, Farabi became as famous as some(prenominal) philosopher of Islam, and it is said that a savant of caliber of Avicenna name himself entirely incap able-bodied of understanding the dependable bearing of Aristotles Metaphysics until i day he casu ally purchased one of Farabis works and by its help he was able to grasp their purport. (Sherwani) Al-Farabi was a renowned philosopher of his age and deeply reverenced in all ages.Al-Farabis insatiated en and soiasm led him to consume Philosophy, Logic, Politics, Mathematics and Physics. He left his indelible impact upon the succeeding generations through his works, which argon still read, learnt and addressed with great passion and literal zest. His sincerity, profound moral convictions and his genuine mental picture in liberty and in the dignity of human being united with his moderation and humanitarianism do him the ideal spokesman of his age, which was full of rivalries, corrosions and false vanities.Sherwani was of the view,A man with much(prenominal) learning had no rump in the ninth-century Baghdad and as we bedevil pointed out, we find him regularly attached to Saif-ud-Dowlahs court. In 946 Saif took Damascus and Al-Farabi became abiding resident of that delightful place, spending his time in the gardens of the erstwhile U mayyad capital discussing philosophical questions with his friends and writing consume his sound judgments and compositions sometimes in a regular form, sometimes in an irregular form, sometimes, on merely prosperous leaves.Al-Farabi renunciated from the worldly matters and he never pursued the p leasures and luxuries like other middle class Abbasids. He led exemplary simple life with full contentment with what he got to eat and to wear. It can be very considerably asserted that al-Farabi was in the truest sense the parent of all subsequent Arabic Philosophers. The great Christian scholars namely Albert the Great and St. Thomas Aquines acknowledged their indebtedness to al-Farabi in the development of their own political theories. Al-Farabi determined down several rules for teachers honestly striving to train the young students in philosophy.No scholar should come in the study of philosophy until he gets very well acquainted with natural sciences. Human nature rises lone(prenominal) gradually from the sensuous to the abstract, from the imperfect to the perfect. Mathematics in particular is very important in breeding the mind of a young philosopher, it helps him pass from the sensuous to the intelligible and further it informs his mind with exact demonstrations. Similarl y, the study of logic as an instrument to distinguish the true from the false should precede the study of philosophy proper.Al-Farabi voluminously wrote mainly on pure philosophy and there is no doubt that he had to draw on neo-Platonic ideas original in the Arab world of those days in his commentaries on Aristotle, Porphyry and Ptolemy. Sherwani says thatwe might accept the proposition that he was inspired by Plato, in this setting up of the elevated City, barely as there is a mass of new material in his political writings not found in Plato and interpreted from local sources, it is a matter of importance that such material should be analyzed and Farabi be prone his rightful place on the scene of political philosophy.Al-Farabi died at the ripe age of nearly 80 years in 950. His name and works are everlasting and echoed in the corridors of time. Al-Farabis Ideal encephalon of give tongue to Every Islamic pass on is ruled by the dominion, or as later European Political scien tists would call him the Sovereign. Plato after developing the matter of the government of his ideal city in his submit had made the omnipotent and omniscient philosopher sovereign who should have no other interest but that of the private matters of state.Al-Farabi starts from the nature of the workers of leadership and impresses his readers that what is wanted for the office is the power of making proper deductions. According to Al-Farabi, his Rais should be such superior man, who, by his very nature and upbringing, does not submit before any power or instructions of others. He must have the potentialities to convey his sense to others for complete submission. Rosenthal was of the view, He is the Imam, the first ruler over the ideal city-state, over the ideal nation and over the whole inhabited earth.The philosopher-prophet, in the opinion of Al-Farabi, is alone qualified to help man, a citizen to reach his true human destiny, where his moral and intellectual idol permit him t o perceive God, under the guidance of the divinely revealed Shariat. Those ruled by the first ruler are the excellent, best and happy citizens. Al-Farabi contemplatively points out the virtuous qualities of his ideal Head of State, who should be competent to control the actions of all in the State and must be in sustainion of latest intellect as well as the gained intellect.All such refined and high qualities including his political and literal caliber devil him an Ideal Sovereign for the overall interest of the society and the nation. He enumerated tweleve attributes of an ideal Sovereign 1. He must possess persuasion and imagination to attain perfection as well as a philosopher skilled in the speculative science. 2. He must be physically sound with meticulous understanding. 3. He must have visualization of all that is said. 4. He must have a retentive and sharp memory. 5.He should discuss the matters with least possible arguments and must have authority to get the work done. 6. He must have power to convey to others exactly according to his wish and he has profound love of learning and knowledge. 7. He must have perfect capacity for a comprehensive knowledge and prescription of the theoretical and operable sciences and art, as well as for the virtues leading to well behaved deeds. 8. He must shun off merriment and control over anger and passions. 9. Al-Farabis ideal Rais must have love of truth, persuasion of evaluator and hatred of hypocrisy, knavery and duplicity. 10.He must vie for utmost happiness to his subjects and he should do away with all forces of tyranny and oppressions. 11. He must have power to distribute arbiter without any effort, venturous in doing things as he thinks best to be done. 12. He must serve the nation of his state from all internal and external dangers. He must be in possession of considerable wealth, so that he should not prone to greed and lust. Al-Farabi fully realizes that these fine qualities cannot be found in one single human being, so he says that one without just five or six of these qualities would make a fairly good leader.If however, even five or six of them are not found in a person, he would have one who has been brought up under a leader with these qualities, and would therefrom seen to prefer some kindly of hereditary leadership, with the important condition that the heir should follow the footsteps of his worthy predecessor. In case even such a person is not available, it is preferable to have a council of cardinal or even five members possessing an aggregate of these qualities provided at least one of them is a Hakim, i-e one who is able to know the wants of the people and visualize the needs of the state as a whole.This Hakim is to Farabi a desideratum of every kind of government, and if such a one is not procurable then the State is bound to be shattered to atoms. Kinds of State Al-Farabi describes the varieties of the states other than the Ideal States and the remarkable con tribution of this philosopher are very much hot and given serious considerations even today. Al-Farabi divides states into following categories 1. State of Necessity (Daruriya) Its inhabitants aim, at the necessities of the life, like food, drink, clothing, a place to live and carnal gratification and they generally help each other in securing these necessities of life.2. Vile State (Nadhala) Its citizens strive for wealth and riches for their own sake. The account in the Siyasa includes a description of its ruler. Ibn-e-Rushd also succinctly touches upon this state. 3. Base and Despicable State Its inhabitants concentrate on the pleasures of the senses, games and other pastimes. This state is the one in which men help one another to enjoy sensual pleasure such as games, jokes and pleasantries and this is the enjoyment of the pleasures of scud in and merry-making.This state is the happy and fortunate state with the people of ignorance, for this state hardly aims at attaining pl easure after obtaining first the necessities of life and then abundant wealth to spend. 4. Timocracy (Madina Karama) It contains a variety of honours. Since the Arabic source of Al-farabi is broken in the wealth of legend, we are unable to determine whether this lengthy and diffuse description goes back to it or represents Al-Farabis own amplification. The latter seems to be more than correct. The citizens of these honor-loving states assist each other in gaining glory, fame and honor.The honors surrender into two groups. The first is a personal relationship between one who is worthy to be honor because of some virtue in him, and the others who accord him honor and respect because they recognize him as their superior. The second kind of honor is accorded to men because of their wealth, or because of they have been victorious, exercise authority or enjoy other distinctions. This state in the opinion of Al-Farabi is the best of all the states. 5. Tyranny (Taghallub) It receives fr om the aim of its citizens they co-operate to give victory over others, but refuse to be vanquished by them.Al-Farabi sets out to distinguish between despotic states and define tyranny or despotism according to aim, mastery over others and over their possessions for powers sake, within or externally, by force and conquest or by persuasion and achieving enslavement. His despotic rule is a mixed one and thus often resembles timocracy or plutocracy. Ibn-e-Rushd avoids this by following Platos description of tyranny and the tyrannical man, and the vicissitude from democracy to tyranny and of the democratic to the tyrannical man but done to their common source both(prenominal) Al-Farabi and Ibn-e-Rushd similarly define tyranny as absolute power.Rosenthalwas of the view,Tyranny has even more variations for Al-Farabi than timocracy as many as the tyrant has desires, for this despotism expresses itself in imposing his will on his subjects and making them work for his personal ends. Al-Fa rabi knows of two kinds of tyranny within which these variations occur, internal and external tyranny. The first consists in the absolute mastery of the tyrant and his helpers over the citizens of the state, and the second is the enslavement of another state or people. 6. Democracy (Madina Jamaiya) It is marked by the granting immunity of its inhabitants to do as they wish.They are all equal and no body has master over another. Their governors only govern with the explicit consent of the governed. Democracy contains good and bad features and it is therefore not impossible that at some time the most excellent men grow up there, so that philosophers, orators and poets come into being. It is thus possible to choose from its elements of the ideal state. Apart from the afore-mentioned classification of the states, which seems to be idealistic, Al-Farabi has a definite place for the distinction of political character over other nations.He initiates reasons for this mastery and says tha t it is sought by a people owing to its desire for protection, ease ort luxury and all that leads to the satisfactions of these necessities. In this powerful state, they might be able to get all the desire. There is nothing against human nature for the strong to over power the weak, so nations which try to get other nations under their control consider it quite proper to do so, and it is justice both to control the weak and for the weak to be so controlled, and the subdued nation should do it for the good of its masters.There is no doubt that all the lapse of centuries and the international ideology which is the current coin in politics, the psychology of the nations today is much the same as described by the Master centuries ago. Al-Farabisaid,But the more chivalrous among them are such that even when they have to shed human blood they do so only face to face, not while their opponent is asleep or showing his back, nor do they take away his property except after giving him proper w arning of their intentions.Such a community of interests does not rest till it thinks it has become supreme forever, nor does it give any other nation an chance of over powering it, always regarding all other peoples their opponents and enemies and keeping itself on Guard. Colonies Al-Farabi is comprehensively clear about the principles of colonization. He opines that the inhabitants of a State must scatter hither and thither in different parts of a State because they have been overpowered by an enemy or by an epidemic or through economical necessity.There are only alternatives to the colonists, either to migrate I such a way as to form one single commonwealth or divide themselves in different political societies. It may come to compass that a large body of these people are of opinion that it is not needful to change the laws which they have brought from their mother country they would then simply codify existing laws and begin to live under them. It will thus be clear to unders tand that A-Farabi not only contemplates colonization but also self-Government of a republican kind which is closer to the modern conceptions.

Institutionalise Islamophobe Essay

The insects of racial discrimination, the curse of civilization, atomic number 18 gradually eating up out society, dissolving harmony and affection, transforming human being in weapons of carnage. Thus the society no long-dated remains a better place to live in. Islamophobe is a contentious neologism distinct by some as a chauvinism in opposition to, or demonization of, Muslims. The expression is documented in use as early as 1976, but came into greater prevalence in the posthumous 1980s and early 1990s.(King, 2001) The expressions use has become greater than before since the September 11, 2001 attacks. It bottomland be mentioned that this is an irrational paranoia that needs to be eradicated from the face of the earth in order to make animation a bit peaceful. British authors and intellectuals like Kenan Malik make condemned the perception, calling it an allegory. According to Malik this concept bamboozles prejudice in opposition to Muslims with denigration of Islam, and is a pplied to silence detractors of the religion, as well as Muslims who intend to reform it.Novelist Salman Rushdie and some separates signed a proclamation in March 2006, which deemed Islamophobe a desolate perception that perplexes disapproval of Islam as a religion and branding of those who have faith in it. Danish politician Bashy Quraishy has mentioned that islamophobe and anti-Semitism ar two faces of the analogous coin. In the yrar1996 the Runnymede Trust, an autonomous anti-racist think tank in the United Kingdoms, recognized the naming on British Muslims and Islamophobe, headed by Professor Gordon Conway, the vice-chancellor of the University of Sussex.According to the report launched in November 1997 by the Home Secretary, twat Straw, Islamophobe can be considered as a challenge for the society as a whole. It portrayed Islamophobe as concerning eight idiosyncratic characteristics such as Islam is considered as a monolithic bloc, static and insensitive to alterations. I t is discover as separate and other. It does not have principles in familiar with other ethnicities, is not pretentious by them and even does not influence them. It is perceived as substandard to the wolfram.It is observed as barbaric, unreasonable, primordial, and sexist. It is seen as brutal, violent, intimidating, load-bearing(a) of terrorism, and affianced in a clash of civilizations. It is observed as a political philosophy, designed for political or military benefit. Condemnations made of the West by Islam are discarded out of hand. Antagonism towards Islam is apply to ruin explanation for prejudiced practices in the direction of Muslims and segregation of Muslims from conventional society.Anti-Muslim resentment is seen as usual and normal. In 1997 the British Runnymede Trust made it clear that Islamophobe as the observation that Islam has no ethics in ordinary with other cultures, is substandard to the West, is an aggressive political ideology instead of being a religio n, that its disparagement of the West have no essence, and that prejudiced practices once against Muslims are justified as such.Despite the fact that Muslims do not comprise a race in isolation, the submission is that many Europeans and North Americans have an inaccurate prudence of Muslims as composing a separate a race, which in he words of Khyati Joshi is radicalization of religion. On the other hand, Muslims may be perplexed with Arabs, even though the mainstream of the worlds Muslims are not Arabs. (Lamb, 2004) there are several causes behind Islamophobe the prime among them is to perplex disapproval of Islam as a religion and stigmatization of those who have faith in it.Sociologists have time and again argued that there was a swing in forms of chauvinism in the 1990s from race-based discrimination to inequity based on culture and religion. In 2004, Anja Rudiger, executive director of the European Monitoring Centre on Racism and Xenophobia, made it clear in an Oxford group d iscussion on Muslims in Europe that, ever since the 9/11 attacks, religion had outshined race as the close to important focal point of divergence, and that an individuals religion was now looked upon as one and the same with their background.In the case of Muslims, this showed the way to another dimension of chauvinism, Rudiger argued, in that European Muslims were observed as signifying an amalgamate culture relatively different from European society, one that is strappingly correlated to certain non-European defers. From Rudigers perspective, such observations are element of the course of action of classifying Islam as Europes other. Due to Islamophobe instead of engaging Muslims in debate, non-Muslims are hypothetical to sneak around them, for fear of causing felony.(Fletcher, 2005) There are several alleged(a) acts of Islamophobia, such as Dr Amanda Wise and Ghali Hassan from GlobalResearch. ca have assumed that the 2005 Cronulla insurrection were the consequence of an atmosp here of Islamophobe in Australia. Dalil Boubakeur, a director of a Paris mosque illustrated the wreckage on a Mosque, referred to the burning of a Muslim Sanctuaries, attacks on hijabi Muslim women all over the world as Islamophobic. Muslim activists alleged that the Forest Gate anti terror raid in London was Islamophobic.France, which has a strong secular institution separating church from State, was accuse of Islamophobe when the prevail on secularity and conspicuous religious symbols in schools was approved, which prohibits the wearing of conspicuous religious symbols in reality schools. In a February 10, 2004 accounted by Al Jazeera the head of the Party of Frances Muslims, Muhammad Latreche in analysing the French decree on secularity and conspicuous religious symbols in schools was referenced as mentioning that the legislation would, institutionalise Islamophobe.In Germany, the state of Baden-Wurttemberg has anticipated set of laws that necessitate citizenship applicants from the member states of the Organization of the Islamic Conference to answer enquiries concerning their outlook on domestic aggression and other religious subjects. A BBC assessment taken in the summer of 2004 estimated that usage applicants with Muslim names were far less probable to be called for an interview than applicants whose names did not start to be Muslim. (Dos, 2006) There have been efforts in opposition to supposed Islamophobe by several organizations in mixed countries through out the globe.In 2006 the Organization of the Islamic Conference (OIC) was set up as an observation tower body on Islamophobe. This will keep an eye on and document activities professed as Islamophobic around the planet. end-to-end the attainment talks on the subject of Turkeys probable entry to the EU, then autochthonic Minister of Holland, Jan Peter Balkenende, made it clear that Islamophobe must not have an effect on the accident of Turkeys access to the European Union. 50,000 people signe d an appeal urging French chairwoman Jacques Chirac to deem Islamophobe as a new form of racism, punishable by decree.In the UK several methods enjoin towards limiting Islamophobe have been set up. In Tower Hamlets, a heavily populated area in London, a misdemeanour reporting system called Islamophobe has been set up which police expect will add-on consciousness of Islamophobe and facilitate them to recognize the extent of the dilemma. The British National Union of Teachers (NUT) has issued guidelines to teachers and recommending them to Challenge Islamophobe, as they have a fundamental character to play in helping to dismiss myths about Muslim communities.In 2006 the Catholic Mission Austria and the Islamic Denomination Austria formed a platform called Christians and Muslims, which endeavours against stereotypes and antagonism and intends to augment softness and admiration. In 1991 the Islamic shade Foundation (FUNCI) prepared, in association with UNESCO and the Institut du Mond e Arabe of Paris, a worldwide symposium concerning the involvement of Islamic Civilization in European Culture. The Hashemite Kingdom of Jordan issued a call in 1999 to world influential to push Islamophobe.The Muslim Council of Britain (MCB) and the Trades Union Congress (TUC) organized a colloquium on how to fight Islamophobe. (Kar, 2006) History helps out us to identify ourselves, recognize who we are and be acquainted with the origin where we come from. We over and over again shrink back from hearing about our chronological times of yore for the reason that so much of it is excruciating. Islamophobe is a dejected perception that perplexes disapproval of Islam as a religion and stigmatization of those who have faith in it.Islamophobe, a myth or a kind of racism, obfuscates bias in opposition to Muslims with disparagement of Islam and that it is used to quieten detractors and Muslim reformers.References Dos, M (2006) Future of Thought Process Alliance Publications Fletcher, R (20 05) Beliefs and Knowledge believe and Knowing Howard & Price. Kar, P (2006) History of Islam Dasgupta & Chatterjee King, H (2001) International Politics Today HBT & Brooks Ltd Lamb, Davis (2004) Cult to Culture The Development of Civilization on the Strategic Strata National Book Trust.

Project on Cement Essay

Any accomplishment requires the effort of many people and this work is no different.I especially thank Mr. R.K.Gupta manager of Cii & CITMS, whose support and patience was instrumental in accomplishing this externalize.I would akin to thank our Faculty Guide Miss.Pubali Koley whose diligent effort made this project possible.My grateful ac intimacyment to all the ply member of Ultra tech cement limited for their support and cooperation.At last again I want to uttermost my thanks to all the teachers of Cii & CITMS Dur possibilityur for giving support and confidence for doing this project.picThis ambitious project at ULTRATECH cementum under the project title ADVERTISING AND processionAL STRATEGY has been carried come out of the clo circumscribe under the able guidance of federation & institutional experts. The vision or the objective of this project was to identify the advertisement packs. As the growth is a continuous process, so it is similarly very much important to find out the corners or the aras where the scope for the outgrowth is present.The soundness of the publicize was also under the s back end during this period where it is sight that the effective ad can effectively maximize perfect(a) gross sales volume & revenue.This publicise process is also effective to manage the planned sales strategy. The Advertising process at WEST BENGAL CEMENT whole kit is judiciously planned &Divided into four parts.This practical project helped a push-down list to get the get laidledge from all the avenues of the selling Management &it is also perceived that it leave behind help the company age to period in its growth process.IntroductionThe function of Advertising is to close the gap surrounded by the desire per diversityance and the actual job performance. The use up for quality Advertising program is on the add-on due to the fact that the lavishlyly competitive business environment is throwing up red-hot and complex challenges, li terally every day.New and complex services are coming into existence, thereby pushing upthe need for high- quality Advertising program. Due to the slowdown in the economy, many jobs are coming into existence, many jobs cuts are taking arse leading to a situation where workings must retain themselves to stay use in the same organization or to complete in the market place.pic To identify importance of Advertising in the organization. To identify the special(prenominal) Advertising area. To identify the effectiveness of different types of advertizement. To identify the best modes and techniques for advertising. The development of Advertising and sales onward motion schemes to meet desired goals of organization. Increase in sales volume increase profit Developed sales promotion schemespic Because of busy schedule of the employees the interview was quite tough by and by a quite of waiting time. approximately of the executives were too busy, thus to obtain the desired & accura te info there was a need to take the prior appointment from them. 50% of the sample size were non giving the reform feedback (due to varied hidden reason), thus there exit be variance in the outcome of the study. Most of the employees were not confident about the proper management (misuse) of the teaching provided by them. They were also often reluctant in identifying the needed information.picTITLEAdvertising & promotional strategy at western United States Bengal cement whole works.Research ruleology is the method through which the project has been done. This includes discordant sources of collecting data.TARGET rootThe point group for the espouse was Managers, Officers, Supervisors and of ULTRA TECH CEMENT LIMITED and press releases.SAMPLE coatOut of 38 employees, 35 were taken as a sample for the surveyQUESTIONNAIREThe company is having petty number of staff. So, the questionnaire was made chief(prenominal)ly for Managers, Officers and Supervisors. Some specific questions have been prepared relating to the topic and have been study in much(prenominal)(prenominal) a way that it can fulfill the objective of the project.FORMAL INTERVIEW orchis interview has been taken during the non peak office hour.picpicUltraTechpicOUR VISIONTO BE PREMIUM GLOBAL CONGLOMERATE WITH A CLEAR FOCUS ON EACH BUSINESSOUR MISSIONTO DELIVER SUPERIOR VALUE TO OUR guest SHAREHOLDERS, EMPLOYEES AND SOCIETY AT LARGEOUR VALUESINTEGRITY, COMMITEMENT, PASSION SEAMLESSNESS AND SPEEDUltraTechpicWest Bengal Cement WorksOUR RESOLUTIONS 2009 postcode BREAK DOWN GOOD HOUSE KEEPING TRUST AND SUPPORTR.B.SINGHSr.dy.general managerCOMPANY composeCompany NameUltraTech Cement Limited(An Aditya Birla group of company)Industry Cement manufacturingType of Company domain Limited CompanyUnit Name& AddressWest Bengal Cement WorksNear EPIP, MUCHIPARA, G.T. roadway Post-Rajbandh Durgapur-713212 District- Burdwan West BengalRegistered Office UltraTech Cement Limited B- Wing, Ahura cent re, 2nd floor Mahakali Caves Road Andheri (east), Mumbai-400093Board of Executives Mr. Kumar Mangalam Birla, president Mrs. Rajashree Birla Mr. R. C. Bhargava Mr. G. M. Dave Mr. N. J. Jhaveri Mr. S. B. Mathur Mr. V. T. Moorthy Mr. O. P. Puranmalka Mr. S. Rajgopal Mr. D. D. Rathi Mr. S. Misra, Managing DirectorBoard of DirectorsExecutive President& head teacher pecuniary OfficerMr. K. C. BirlaChief Manufacturing OfficerR.K. ShahChief ruinketing OfficerMr. O. P. PuranmalkaCompany SecretaryMr. S. K. ChatterjeeAT THE HELM ULTRATECHThe Aditya Birla Management Corporation Private Limited is the assemblages apex decision making body and provides strategic direction to classify companies. Its Board of Directors comprises Mr. Kumar Mangalam Birla, Chairman Mr. S. Aga Mr. D. Bhattacharya Mr. S. K. Jain Dr. S. Misra Mr. S. Misra Dr. B. K. Singh Mr. K. K. Maheshwari Mr. Vikram Rao Mr. Ajay SrinivasanMILESTONESpic2009 Grasims pulp and fibre division has win the highly prestigious Asiatic CSR Award. The Asian CSR Awards, Asias Premier CSR Awards program, is a project of the Asian Institute of Management, Manila. The Ministry of Labor and accessible Welfare, Government of Thailand will be conferred The Best Labor Relations and Welfare Award, 2009 on Indo Thai Synthetic Company Limited. Birla sunlight Life Mutual monetary stemma has been named The Asset Management Company of the twelvemonth, India, by the Hong Kong establish magazine, The Asset, in the country assigns menage of their Triple an Investment Performance Awards 2009. CNBC TV18 Crisil recognized Birla Sun Life Mutual Fund as The Mutual Fund House of the Year in 2008 and 2009 (for 2007 and 2008), creating history as the only fund house to have won this acknowledgement in two consecutive years. The Birla Sun Life Equity-Linked FMP won the Best Local CurrencyStructured Product-India at Triple an Investment Performance Awards 2009. The Best offshore Fund House India Award by Asian Investor, a Hong Kon g based magazine at Asian Investor Investment Performance Awards 2009. Rajiv Gandhi Award for Eminence in Social Field, 2009 was conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya Scandia ( concretion Minister of State, doctor & Industry) on 19 August 2009. The award recognizes Mrs. Birlas path breaking work among the poor, more so in Indias villages, carried out through the Aditya Birla shopping centre for Community Initiatives and Rural Development. Idea Cellular wins the stinting Times Emerging Company of the Year Award for 2009.MILESTONESpic2008 The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary world-wide Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials. The Aditya Birla Group was honored with the India Today Groups reviewers Digest Gold award in recognition of the work that truly exemplifies the highest values of socie ty as easy as those of Readers Digest. The award was received by Mrs. Rajashree Birla, Chairperson, and Aditya Birla Center for Community Initiatives and Rural Development, at the Pegasus Corporate Social obligation Awards 2007 function.MILESTONESpic2007 Hindalco in a joint venture with Alex USA Inc.Tran Works study Services announces winner of bid to acquire Minacs cosmoswide. Grasim Industries Limited, India Thai Rayon Public Company Limited, Thailand and P.T. Indo Bharat Rayon, Indonesia form a JV with Hubei Jingo Wei chemical Fibre Company, China, for VSF. Hindalco awarded the Genentech Safety Silver Award for its outstanding safety performance during 2005-06 Hindalco awarded the CII Sorabji Green task Centre National Award for Excellence in Water Management 2007.pic2006 Indian Rayon re-christened as Aditya Birla Novo. Aditya Birla Group to set up a world-class aluminum project in Orissa. The Aditya Birla Group signs a framework symmetricalness to acquire St Anne Nackawic Pulp Mill, Canada. Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. Completion of the implementation process to demerge the cement business of L&T and completion of open offer by Grasim, with the latter acquiring supreme stake in the spick-and-spanly formed company UltraTech. Grasim, Nada, received the FICCI Annual Award 2003-2004 in recognition of corporate initiative in rural development.MILESTONESpic2005 Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business Indias Businessman of the Year 2003. Mr. Kumar Mangalam Birla is selected as The Economic Times Business Leader of the year. The Group is ranked 16th in Indias first ever survey of Great places to work in, published in Business macrocosm magazine. The Groups joint venture concern, Birla Sun Life Insurance, is ranked 9th in the same study. The Group is ranked 20th in a study on the Best Employers in India, conducted by Hewitt Associates and Business Today. Hindalco receives th e Asian CSR Award for its Rural Poverty Alleviation Program.LOCATION OF W.B.C.W IN WEST BENGALpic organizational environmentWest Bengal Cement Works has train & road connectivity to meet inward & outward logistics requirements. The underground railway widening is connected to main line of eastern railway at Durgapur, which is 8.72 KM from plant.The cement is packed in bags with the help of ternion packers operating round the clock. The packed cement is dispatched to various destinations by road & rail. Organization Culture Purpose To produce the cement as per marketing requirement with minimum cost. Objective Zero breakdown, Good Housekeeping, structure trust & support. West Bengal Cement Works is having following facilities clean out unloading by wagon tippler (cap. 15 trips per hour) Fly ash bowers unloading system Cement mill with 1.0 million ton per annum capacity Cement dispatch facility by road & rail Clinker, Gypsum & fly ash receipt by rail & road respectivelyLand De tailso Factory61.67 Acreso 16 flat residential complex10202.4 Esq.o Assisted siding2830 M.o Private assisted siding2210 M.WHY DURGAPUR?West Bengal Cement Works (WBCW) is the 10th cement manufacturing unit of Ultra Tech Cement Limited, Which is located at Durgapur. RAW MATERIALSClinker Hirmi Cement WorksFly Ash Bakreswar Thermal Power Station Durgapur Project Limited (DPL)Gypsum Hindi Liver Chemicals, Haldia scoria Durgapur Steel localize (DPL) Bokaro Steel PlantPOWER GPL, DVCTRANSPORT North Eastern Railway, National Highway-2 irrigate River DamodarMARKET Local Growth of City developmentLAND 62.92 acres of good land for Construction. crown Huge number of Bank for getting easy immediate paymentMANPOWER Available amount of practiced and Unskilled Labors from local area DEMOCRACY Good demographic structure is found HereCEMENT PROCESSGYPSUM from Yard Gypsum hop-pickerElectronic weigh feederSLAG from Yard Slag hopperFLUASH from Bin Supplied SCHENKFor accurate quantityCLINK ER from Silo Slag hopper to MillSEPAX SEPARATIONCEMENT packing material PLANTPRODUCT MIXESPacking in 50 kg bag with electronic packer loading in truck or rack PORTLAND POZZALANA CEMENTCLINKER 70-74%FLYASH 20-25%FLYASH 3-4%PORTLAND SLAG CEMENTCLINKER 50-54%SLAG 40-42%GYPSUM 3-5%Plant LayoutpicA Partial View of West Bengal Cement WorkspicpicONpicpic Advertising is the dissemination of information by non personal means through paid media, where the source is clearly identified as the sponsoring organization. Advertising is one of the important components of the promotion mix. It is a powerful communication medium and a vitalmarketing tool.FEATURES Advertising is one of the methods of promotion mix. It is a paid mass communication, not aiming at a specific individual. It is salesmanship in writing or printed salesmanship. It is undertaken to influence the buying behavior of the customers. The communication media are diverse such as print (newspapers and magazines), broadcast ( radio and television), and direct (mail, billboards and motion pictures).NATURE OF ADVERTISING Element of misdirectketing flux promotional material Mix Mass Communication Massages Price of Advertising Sponsor Persuasive Element of overtop Identifiable Target GroupSCOPE OF ADVERTISING Effectiveness of Massages Appropriate Media Merchandise Advertising Functions Responsibility of Advertiser Fulfillment of Objectives Generates Various Activities Advertising as an Art & SciencePRIMARY FUNCTIONS OF ADVERTISING To increase sales Persuading dealers to stock Assisting dealers to stock Increase in per capita use Recognition for quality Protecting manufacturers worry To eliminate seasonal fluctuations Creation of demandSECONDARY FUNCTIONS OF ADVERTISING Oral support to salesman To furnish correct information Ensures convergence rectifyment Sense of security Appointment of efficient employees The scope of Advertising includes these activities such as selection of media, communication wi th customers, and maintenance of brand loyalty and so on.Advertising Objectives Simulating Demand The catamenia user of a product may be persuaded to increase the existing rate of product consumption. This may be reminding them about the product, its brand and the possible advantages of the product. The second way of stimulating demand for the product is to tempt new user into the market by telling them the qualities of the product and possible uses so that they may tilt their brand. The third way of stimulating demand is to tell the current users about new users of the product so that customers may use the companys product for several other purposes. Increasing profits Advertising does increase sale of the product. Advertising will reduce various marketing costsSpecific objectives of Advertising It introduces new product to potential customers. It promotes the brand by take over leveraging leading to brand loyalty. It increases the clock and number of uses. It shows the pr oduct and company see. It sets the trend by changing perception and behavior. It aids sales promotion campaign. It shoots up the sale and increases the market share. It answers the competitive attacks.Reminder advertising Reminding them where to buy it. Maintaining its top of mind sentiency. Information Advertising ratting the market about a new product Suggesting new uses for a product. Informing the market of a price change. Explaining how the products work. Describing the available services. Correcting the false informations. Reducing consumers fears. boding up a companys image. Persuasive advertising create brand preference. Encouraging switching to your brand. Persuading customer to purchase now. Persuading customer to receive a sales call.Advertising Goals To increases sales To establish brand candour, and To enter the identify market.Behavioral goals Advertising goals aim at changing the attitude and behavior of the target audience towards a brand. Advertising goals i n behavioral terms is analysis of the communication and decision process that will guess the desired buyer behavior. Advertising could be aimed at any of these or a communication of these interact variables.Communication Related goals Advertising is directed at a group of users of product called the target audience. drag attention Secure interest. Build desire for the product and finally Obtain action.Approaches for setting Advertising Objectives AIDAS shape A refers to Attention I refers to Interest D refers to Desire A refers to action and S refers to atonementADVERTISING replicate ELEMENTS Headlines Subheading Body copy Captions Blurb or balloon Boxes and panels Slogan, Logo, SignatureGUIDELINES FOR COPY WRITING Cash in on your personal commence Write from the heart Learn from the experience of others Study the product Study competitors advertisement Study testimonials from customers Solve the prospects problem perpetrate your subconscious mind to work Ring the changes on a self-made ideaCOLOUR color in are often use to attract attention and to enhance memory value.ADVERTISING LAYOUT PROCESSpicpic variant ADVERTISING MEDIA PRINT MEDIA Newspapers powder stores Journals OUTDOOR MEDIA Advertising Boards Vehicle advertising Electric displays Sky writing machinate men DIRECT MAIL Leaflets gross revenue letters Folders Booklets Catalogues Brouchers BROADCASTING MEDIA Radio T.V Film Web based advertisingpicAN OVERVIEWSales promotion includes all those activities other than advertising, personal selling, public relation and publicity, that are intend to stimulate customer demand and improve the marketing performance of sellers.Need of sales promotion To rock- even attention towards new products. To improve the market share of a company. To avoid duplication of goods. To create awareness among consumers about new brands. To face rival in the market. To create talking points for their sales force. sales forward motion TOOLS Contest Premium offers Mail in free offers Free gifts with goods Picture cards Gift coupons Coupons ball up coupons Jumbo packs Money off offers Sales lettersSALES PROMOTION STRATEGYpicADVERTISING & SALESPROMOTION STRATEGY TAKENBYULTRATECH CEMENT LIMITEDADITYA BIRLA GROUP AT A surveyo The roots of the Aditya Birla Group date back to the 19th century in the picturesque townsfolk of Pilani set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through Indias arduous times of the 1850s, the Birla business expanded rapidly.In the early part of the 20th century, our Groups founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminums, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He delineated India at the first and second round-table conference in London, along with Gandhiji. It was at Birla House in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj.Aditya Vikram Birla putting India on the world rolepic A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a ball-shaped business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalization became a pious platitude in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt.p icQuality push Mr. B. Venugopal, sr. Vice-President, UltraTech Cement Ltd, at the inauguration of mobile concrete laboratory in Durgapur.UltraTech Cement, as part of its product plus services, has introduced a mobile concrete testing laboratory for ascertaining the quality of reinforcement materials and for guiding those building houses about its quality.ULTRATECH BRAND POWERExcerpts from an interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Ltd.pic In step with its global agenda, the cement business of the Aditya Birla Group, is orchestrating a contemporary brand makeover. With UltraTech Cement, the Aditya Birla Group has established itself as not only the most respected domestic player but also among the global leaders in cement. Associate Editor Vidyut Kumar Ta in an exclusive interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Limited, analyses the strategy behind promoting a single brand identity of the companys cement products.Signature linepicThe name UltraTech with the signature line, The Engineers Choice, admirably captures the bountifulness nature of the brand and its salience. According to Mr. Puranmalka, excellent product quality and customer care will uphold the hallmark of UltraTech cement.Jaan Wahi Pehchaan NayipicKeeping pace with the current industry trend and taking the UltraTech brand to a new pedestal, the group decided to have one national brand. Birla Plus with its very strong presence in the North was a very well known brand. Its tag line Har Nirman Ki Jaan and Is cement mein Jaan Hain had conk out household phrases. Observes Mr. Puranmalka We opted for UltraTech as the national brand because while on the one hand, it gives us the opportunity to alter common attributes of a premium brand, scale of operations and the Aditya Birla Groups reputation, it also provides an opportunity to build on the positioning political program of expert and imagery signifying progress, cutting edge technology and contemporaneousness.StrategyAlthough cement is said to be a low-involvement category, the brand awareness in this category is very high. Major brands like ACC, Ambuja and most(prenominal) strong regional brands have been fighting for mind space. Says Mr. Puranmalka stag awareness is the category driver. We wanted to be different and were constantly on the look out for high visibility media. We found that cricket has a great following in our country and we wanted to research the possibility of associating with this sport.CHAK DE STRATEGYpicIndia, the worlds largest producer of characterizations in as many as 10-12 different languages, provides a great opportunity for advertisers to reach the masses. Films are a great entertainment platform for most Indians. Many FMCGs have encased this opportunity. The in-film branding opportunity was used by UltraTech for the first time e ver in the cement industry. The film Chak De India, promoting womens hockey in India, became an all-time hit. In the movie UltraTech was the sponsor of the Indian womens hockey team. UltraTech branding was all over, throughout the movie.It was a big adventure we took,says Mr. Puranmalka. Initially we were skeptical, with many big banners with big stars failing in the recent past. After a lot of deliberation, we decided to go ahead with this gamble and finally Chak De India almost became like a national anthem, with India pleasant the womens hockey title in reality and our cricket team winning the inaugural 20-20 World Cup.BRANDED CHANNELSSurging ahead of competition, the cement business brought in a new concept in cement marketing UltraTech Building Solutions, a one-stop shop for all construction needs. This is a unique concept and was tested in Rajkot which is one of the fastest-growing cities in construction in the country today, says Mr. Puranmalka. Advocating our Plan, Build and Support philosophy, it seeks to enhance the shopping experience of customers and strengthen existing trade partnerships, by upgrading the service proposition. It offers a wide spectrum of end-to-end home building solutions, high quality construction materials and allied value-added services. As a business model, UltraTech Building Solutions offers home building solutions from planning to completion.Basically, every customer who walks in to UltraTech Building Solutions outlet receives guidance on construction-related issues as well as value-added services like Vastu, usage of figure software to estimate costs involved for construction, paper clearance procedures, etc. The customer gets a educate reckoner of information on how to choose and buy quality construction materials. With the Rajkot success and with key instruction points, the company intends to open many more outlets across the country.Measuring EffectivenessOnce the goals are well defined we need to esteem the effec tiveness of all such initiatives that are undertaken from time to time, says Mr.Puranmalka. We are research-savvy in our approach. We go into snatch details to find out the cause and effect, keeping the larger picture in mind. This is true aright from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. fixture Brand wellness Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are whatever insights, which we need to quotation internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are way ahead of competition.Rajasthan Royals ropes in UltraTech as team sponsor Raj asthan Royals has roped in UltraTech Cement as their team sponsor. With this, the Emerging Media-owned IPL franchises sponsor roster stands at eight. Rajasthan Royals CMO Raghu Iyer, All deals are mean to be long-term. Our in front team sponsor was Bajaj Allianz but we agreed to mutually part ways amicably. UltraTech Cement will have branding on the team jerseys and team-replica merchandise. Iyer added that plans are being worked upon as to how the two parties can best take this relationship forward. As had been reported earlier by Indiantelevision.com, TCS is the franchisees technology partner. TCS will offer expertise in IT solutions to the T20 cricket team on and off the field for the next three years.The Television Plan The franchisee is planning activities with Super sport which will air the IPL in South Africa. Rajasthan Royals had earlier entered into a strategicpartnership with the Nashua Cape Cobras. The first match will be played on 11 April. In the days preceding the en counter, there will be special features in the form of player profiles and interviews. In India the franchises partners are Aaj Tak and Times Now. The plan is to offer them special footage and capsules. Ayer added that the franchisee is in talks with several broadcasters to air their DVD. Victory will be aired on the channel. Rajasthan Royals claims that it is witnessing good sales of the two DVDs that it has launched earlier. While Road to Victory is about how the team triumphed in the IPLs inaugural edition, gate All Areas aims to give fans an idea of what goes on behind-the-scenes to make the IPL a success.picThe prime purpose of the project is to identify Advertising and sales promotion strategies of ULTRA TECH CEMENT LIMITED.The ingredient for a successful analysis is a structured questionnaire, for the better construction of analysis of the data generated from the questionnaire.The following step by step analysis is a proportionate mix of good high quality and dire views.1. H ow advertising is effective to increase the sales volume?of all time 65%To great terminus 25%To some extent 10%To very teentsy extent 0.0Not at all 0.0picRemark As there is no magic for success and to increase sales volume and profit, Advertising is the only key.2. How advertising is effective to stimulate demand for the product? unceasingly 60%To great extent 25%To some extent 15%To very little extent 0.0Not at all 0.0picRemark Without advertising its very complex to stimulate demand for product.3. DO you feel that Advertising will reduce various marketing costs? unceasingly 55%To great extent 35%To some extent 10%To very little extent 0.0Not at all 0.0picRemark Advertising is so effective to reduce various marketing costs.4. Do you feel that Advertising increases repeat purchasing?Always 70%To great extent 20%To some extent 5%To very little extent 5%Not at all 0.0picRemark Maximum no. of customer accepts that advertising increase repeat purchasing.5. Do you f eel that Advertising informing the market about a new product?Always 85%To great extent 10%To some extent 5%To very little extent 0.0Not at all 0.0picRemark Advertising is highly effective to inform the market about new product.6. Is Advertising act as building up a companys image?Always 68%To great extent 23%To some extent 5%To very little extent 4%Not at all 0.0picRemark Advertising is a successive method to build up companys image.7. How Advertising is helpful method for market positioning?Always 52%To great extent 25%To some extent 10%To very little extent 7%Not at all 6%picRemark Advertising is quite impressive method for market positioning.8. How Sales Promotion effectual to improve the market share of a company?Always 55%To great extent 20%To some extent 15%To very little extent 10%Not at all 0.0picRemark Sales promotion is effective policy to improve the market share of a company according to people.9. How sales promotion work to face competition in the m arket?Always 70%To great extent 20%To some extent 10%To very little extent 0.0Not at all 0.0picRemark Sales promotion used as effective tool to face competition in the market.10. Do you feel that Sales Promotion should attract the attention of the target audience?Always 75%To great extent 20%To some extent 5%To very little extent 0.0Not at all 0.0picRemark Sales promotion should attract the attention of the target audience to purchase particular product.ADVERTISING EFFECTIVENESSMost advertiser try to round the communication effect of an AD that is, its potential effect on awareness, knowledge, or preference. They would also like to measure the ADS sales effect. The consumer feedback method asks consumers questions such as these1) What is the main message you get from this AD?2) How likely is it that this AD will influence you to undertake the action? 3) What works well in the AD & what works poorly?4) How does the AD make you feel?5) Where is the best place to reach you with this message? Portfolio tests ask consumers to view or listen to a portfolio ofadvertisements. Recall level indicates an ads ability to stand out and to have its message understood and remembered. Laboratory tests use equipment to measure physiological reactions heartbeat, blood pressure, pupil dilation, galvanic skin response, perspiration to an ad.SALES EFFECT RESEARCHWhat sales are generated by an ad that increases brand awareness by 20% and brand preference by 10%? The fewer or more controllable other factors such as features and price are, the easier it is measure advertisings effect on sales. The sales impact is easiest to measure in direct marketing situations and hardest in brand or corporate image building advertising.Companies are generally interested in finding out whether they are overspending on advertising.Researchers try to measure the sales impact through analyzing diachronic or experimental data.picSALES PROMOTION EFFECTIVENESSpicOnce the goals are well def ined we need to measure the effectiveness of all such initiatives that are undertaken from time to time, says Mr. Puranmalka.We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind. This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc.Mr. Puranmalka adds Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition.picThe improvement in sales & profi t is the evident for an organization. So requirement of advertising and promotional schemes is tremendous. The structure of a persuasive message can influence the effectiveness of advertising. Customers influenced by message appeals like comparative, fear and humor appeals. The designs of advertisement impress customers. Design means the arrangement of various parts in a pre determined order say a blue print. Advertising media should be elected carefully. Media reduces gap between customer and manufacturer. Sales promotion schemes lead to increase of sales.pic It has been observed during the course of questionnaire survey that 56% interviews suggested improvement of advertising and sales promotion techniques. Management is being advised to improve inefficiencies such as Advertising message should be meaningful. Avoid unethical advertisings. Reduce use of women as sex objects in Ads. Banned on alcohol & tobacco ad. Reduce using of false claims & info. Careful about genial values & c onsumer rights. These are some initial steps which improve advertising efficiency. Efficient advertising and sales promotion schemes increase profit of organization. So, it helpful to meet organization goals.pic PHILIP KOTLER, Marketing Management Monthly Magazine issued by company Mr.B.Devamaindhan, Advertising management and Sales promotion Web based information shoemakers last Design good layout and message of advertising to make it effective. Organize sales promotion programs to increase sales volume and repeat purchase. Care about ethical issues and social values. Provide quality service to the customers. handling reliable schemes to promote consumers.A FINANCIAL REPORT ON ULTRATECH CEMENT LIMITEDCash emanate statement of UltraTech Cement Limited net profit before tax 1,361.46 1,507.01 1,166.19 285.59 43.24 solve interchange flow-operating activity1,457.57 1,375.26 1,113.09 551.63 337.42 Net cash used in investing -1,645.43 -1,441.79 -1,046.25 -357.24 -87.18 activity Net cash used in fin. practise 191.66 77.63 -38.84 -191.02 -235.81 Net inc/dec in cash and 3.80 11.10 27.99 3.37 14.43 equivalent Cash and equivalent begin of 100.69 89.59 61.60 58.23 41.83 year Cash and equivalent end of year 104.49, 100.69, 89.59, 61.60 56.6 Dividend Sheet of UltraTech CementYEARMONTH DIVIDEND(%)2009 Apr 50 2008 Apr 50 2007 Mar 40 2006 Jul 18 2005 Apr 8 2004 Sep 5 Annual results in brief UltraTech CementLimited Mar 09 Mar 08 Mar 07 Mar 06 Mar 05 Sales 6,436.96 5,509.22 4,910.83 3,299.45 2,681.05 Operating profit 1,760.29 1,720.06 1,417.81 554.26 272.81 Interest 125.51 75.67 86.83 89.64 106.88 Gross profit 1,684.46 1,744.24 1,392.44 501.62, 188.18 EPS (Rs) 78.48 80.94 62.84 18.46 0.23 Profit loss account Mar 09 Mar 08 Mar 07 Mar 06 Mar 05 Income Operating income 6,385.50 5,512.43 4,909.05 3,299.45 2,681.05 Expenses Material consumed 1,193.97 1,008.92 902.06 733.72 609.13 Manufacturing expenses 1,805.56 1,314.78 1,194.54 958.30 839.40 military unit expenses 216.76 171.55 117.22 92.26 72.96 Selling expenses 1,256.46 1,143.02 1,137.66 843.99 650.98 Administrative expenses 177.93 160.03 133.93 109.57 137.36 Expenses capitalized -8.38 -13.37 - - - Cost of sales 4,642.30 3,784.93 3,485.41 2,737.84 2,309.83 Operating profit 1,743.20 1,727.50 1,423.64 561.61 371.22 Other recurring income 99.29 87.31 57.65 23.11 21.70 Adjusted PBDIT 1,842.49 1,814.81 1,481.29 584.72 392.92 Financial expenses 134.09 81.93 92.61 96.99 128.05 Depreciation 323.00 237.23 226.25 216.03 221.78 Other write offs - - - - - Adjusted PBT 1,385.40 1,495.65 1,162.43 271.70 43.09 Tax charges384.44 499.40 383.91 55.83 -36.45 Adjusted PAT 1,000.96 996.25 778.52 215.87 79.54 Non recurring items -23.94 11.36 3.76 1.48 -77.24 Other non cash adjustments - - - 12.41 0.55 Reported net profit 977.02 1,007.61 782.28 229.76 2.85 Earning before appropriation 2,575.14 1,782.77 962.8 5 239.87 20.77 Equity dividend 62.24 62.24 49.79 21.79 9.33 Preference dividend - - - - - Dividend tax 10.58 10.58 6.98 3.06 1.33 Retained pelf 2,502.32 1,709.95 906.08 215.02 10.11 SUBSTANCEObserving this financial report we say the company is in good condition financially. The gross profit of this company was 188.18 in Mar 05 and it increased 1496.28 in Mar 09. We find a steady growth of UltraTech cement limited in six year. Companys dividend jump 5 50 in six year only (2004 2009). Net profit was 2.85 in Mar 05 and 977.02 in Mar 09. Advertising expenses of UltraTech cement limited jump 605.48 point in six years (04 05).Advertising expenses of this company increases cause of advertising formulation strategy being changed. Company wants to capture potential market by good advertising and sales promotion activities.picpicpicpicpicPCS SILO1PCS SILO2BALL MILLStep 1THUMBNAIL SKETCHESSTEP 2ROUGHSTEP 3COMPREHENSIVESTEP 4PASTE UP OR mechanicalDEFINING THE SALES PROMOTION TARGETSET TING SALES PROMOTION OBJECTIVESSETTING THE SALESPROMOTION BUDGET development THE SALES PROMOTION STRATEGYSELECTING TYPE OF SALES PROMOTIONCOORDINATING THE PLANEVALUATING SALES PROMOTION EFFECTIVENESSSHARE OF MARKETSHARE OF MIND AND HEARTSHARE OF VOICESHARE OF EXPENDITURES

Physical Activity and Education Standards Essay

It is a matter of fact that with the increased accent on pedantic education, physical exercise programs are declining in public and private schools. Nowadays there are minimum opportunities for students to lead active life during school time. It was reported that the number of students who attend physical training every(prenominal) day had decreased to 29 percent in 1999 compared with 42% in 1990. It is possible to maintain idol body weight and health due to physical education classes. Students must receive at to the lowest degree an hour of physical training daily.Such process should involve vigorous use during 10-15 minutes daily. It is plain that sport is available in public schools, although not all children like to attend these classes. (National Standards) It is necessary to endeavor such physical activity for students which will firstly meet required standards and irregularly arouse concern among children. The most interesting and exciting activity is school sports c ompetitions, because they involve many kinds of physical activity and extend team spirit in participants.School competitions will involve all students who are physically pair and also who are weaker. The competitions will know two days and embrace different activities. The first day will pass through l team games such as basketball, volleyball for girls and football for boys. The second day will process through team competitions devoted to running long-distance races, sprints, running on the spots, high jump and standing (running) broad jump.It is necessary to explain why such physical activity is chosen. The first reason is that students will demonstrate their competency in different movement forms and their proficiency in selected ones. The second reason is that during team activities students will demonstrate team spirit, responsible social and personal behavior. The last reason is that students are taught in such way to understand and to respect differences among students wit h different physical abilities.