Project on Cement Essay

Any accomplishment requires the effort of many people and this work is no different.I especially thank Mr. R.K.Gupta manager of Cii & CITMS, whose support and patience was instrumental in accomplishing this externalize.I would akin to thank our Faculty Guide Miss.Pubali Koley whose diligent effort made this project possible.My grateful ac intimacyment to all the ply member of Ultra tech cement limited for their support and cooperation.At last again I want to uttermost my thanks to all the teachers of Cii & CITMS Dur possibilityur for giving support and confidence for doing this project.picThis ambitious project at ULTRATECH cementum under the project title ADVERTISING AND processionAL STRATEGY has been carried come out of the clo circumscribe under the able guidance of federation & institutional experts. The vision or the objective of this project was to identify the advertisement packs. As the growth is a continuous process, so it is similarly very much important to find out the corners or the aras where the scope for the outgrowth is present.The soundness of the publicize was also under the s back end during this period where it is sight that the effective ad can effectively maximize perfect(a) gross sales volume & revenue.This publicise process is also effective to manage the planned sales strategy. The Advertising process at WEST BENGAL CEMENT whole kit is judiciously planned &Divided into four parts.This practical project helped a push-down list to get the get laidledge from all the avenues of the selling Management &it is also perceived that it leave behind help the company age to period in its growth process.IntroductionThe function of Advertising is to close the gap surrounded by the desire per diversityance and the actual job performance. The use up for quality Advertising program is on the add-on due to the fact that the lavishlyly competitive business environment is throwing up red-hot and complex challenges, li terally every day.New and complex services are coming into existence, thereby pushing upthe need for high- quality Advertising program. Due to the slowdown in the economy, many jobs are coming into existence, many jobs cuts are taking arse leading to a situation where workings must retain themselves to stay use in the same organization or to complete in the market place.pic To identify importance of Advertising in the organization. To identify the special(prenominal) Advertising area. To identify the effectiveness of different types of advertizement. To identify the best modes and techniques for advertising. The development of Advertising and sales onward motion schemes to meet desired goals of organization. Increase in sales volume increase profit Developed sales promotion schemespic Because of busy schedule of the employees the interview was quite tough by and by a quite of waiting time. approximately of the executives were too busy, thus to obtain the desired & accura te info there was a need to take the prior appointment from them. 50% of the sample size were non giving the reform feedback (due to varied hidden reason), thus there exit be variance in the outcome of the study. Most of the employees were not confident about the proper management (misuse) of the teaching provided by them. They were also often reluctant in identifying the needed information.picTITLEAdvertising & promotional strategy at western United States Bengal cement whole works.Research ruleology is the method through which the project has been done. This includes discordant sources of collecting data.TARGET rootThe point group for the espouse was Managers, Officers, Supervisors and of ULTRA TECH CEMENT LIMITED and press releases.SAMPLE coatOut of 38 employees, 35 were taken as a sample for the surveyQUESTIONNAIREThe company is having petty number of staff. So, the questionnaire was made chief(prenominal)ly for Managers, Officers and Supervisors. Some specific questions have been prepared relating to the topic and have been study in much(prenominal)(prenominal) a way that it can fulfill the objective of the project.FORMAL INTERVIEW orchis interview has been taken during the non peak office hour.picpicUltraTechpicOUR VISIONTO BE PREMIUM GLOBAL CONGLOMERATE WITH A CLEAR FOCUS ON EACH BUSINESSOUR MISSIONTO DELIVER SUPERIOR VALUE TO OUR guest SHAREHOLDERS, EMPLOYEES AND SOCIETY AT LARGEOUR VALUESINTEGRITY, COMMITEMENT, PASSION SEAMLESSNESS AND SPEEDUltraTechpicWest Bengal Cement WorksOUR RESOLUTIONS 2009 postcode BREAK DOWN GOOD HOUSE KEEPING TRUST AND SUPPORTR.B.SINGHSr.dy.general managerCOMPANY composeCompany NameUltraTech Cement Limited(An Aditya Birla group of company)Industry Cement manufacturingType of Company domain Limited CompanyUnit Name& AddressWest Bengal Cement WorksNear EPIP, MUCHIPARA, G.T. roadway Post-Rajbandh Durgapur-713212 District- Burdwan West BengalRegistered Office UltraTech Cement Limited B- Wing, Ahura cent re, 2nd floor Mahakali Caves Road Andheri (east), Mumbai-400093Board of Executives Mr. Kumar Mangalam Birla, president Mrs. Rajashree Birla Mr. R. C. Bhargava Mr. G. M. Dave Mr. N. J. Jhaveri Mr. S. B. Mathur Mr. V. T. Moorthy Mr. O. P. Puranmalka Mr. S. Rajgopal Mr. D. D. Rathi Mr. S. Misra, Managing DirectorBoard of DirectorsExecutive President& head teacher pecuniary OfficerMr. K. C. BirlaChief Manufacturing OfficerR.K. ShahChief ruinketing OfficerMr. O. P. PuranmalkaCompany SecretaryMr. S. K. ChatterjeeAT THE HELM ULTRATECHThe Aditya Birla Management Corporation Private Limited is the assemblages apex decision making body and provides strategic direction to classify companies. Its Board of Directors comprises Mr. Kumar Mangalam Birla, Chairman Mr. S. Aga Mr. D. Bhattacharya Mr. S. K. Jain Dr. S. Misra Mr. S. Misra Dr. B. K. Singh Mr. K. K. Maheshwari Mr. Vikram Rao Mr. Ajay SrinivasanMILESTONESpic2009 Grasims pulp and fibre division has win the highly prestigious Asiatic CSR Award. The Asian CSR Awards, Asias Premier CSR Awards program, is a project of the Asian Institute of Management, Manila. The Ministry of Labor and accessible Welfare, Government of Thailand will be conferred The Best Labor Relations and Welfare Award, 2009 on Indo Thai Synthetic Company Limited. Birla sunlight Life Mutual monetary stemma has been named The Asset Management Company of the twelvemonth, India, by the Hong Kong establish magazine, The Asset, in the country assigns menage of their Triple an Investment Performance Awards 2009. CNBC TV18 Crisil recognized Birla Sun Life Mutual Fund as The Mutual Fund House of the Year in 2008 and 2009 (for 2007 and 2008), creating history as the only fund house to have won this acknowledgement in two consecutive years. The Birla Sun Life Equity-Linked FMP won the Best Local CurrencyStructured Product-India at Triple an Investment Performance Awards 2009. The Best offshore Fund House India Award by Asian Investor, a Hong Kon g based magazine at Asian Investor Investment Performance Awards 2009. Rajiv Gandhi Award for Eminence in Social Field, 2009 was conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya Scandia ( concretion Minister of State, doctor & Industry) on 19 August 2009. The award recognizes Mrs. Birlas path breaking work among the poor, more so in Indias villages, carried out through the Aditya Birla shopping centre for Community Initiatives and Rural Development. Idea Cellular wins the stinting Times Emerging Company of the Year Award for 2009.MILESTONESpic2008 The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary world-wide Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials. The Aditya Birla Group was honored with the India Today Groups reviewers Digest Gold award in recognition of the work that truly exemplifies the highest values of socie ty as easy as those of Readers Digest. The award was received by Mrs. Rajashree Birla, Chairperson, and Aditya Birla Center for Community Initiatives and Rural Development, at the Pegasus Corporate Social obligation Awards 2007 function.MILESTONESpic2007 Hindalco in a joint venture with Alex USA Inc.Tran Works study Services announces winner of bid to acquire Minacs cosmoswide. Grasim Industries Limited, India Thai Rayon Public Company Limited, Thailand and P.T. Indo Bharat Rayon, Indonesia form a JV with Hubei Jingo Wei chemical Fibre Company, China, for VSF. Hindalco awarded the Genentech Safety Silver Award for its outstanding safety performance during 2005-06 Hindalco awarded the CII Sorabji Green task Centre National Award for Excellence in Water Management 2007.pic2006 Indian Rayon re-christened as Aditya Birla Novo. Aditya Birla Group to set up a world-class aluminum project in Orissa. The Aditya Birla Group signs a framework symmetricalness to acquire St Anne Nackawic Pulp Mill, Canada. Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. Completion of the implementation process to demerge the cement business of L&T and completion of open offer by Grasim, with the latter acquiring supreme stake in the spick-and-spanly formed company UltraTech. Grasim, Nada, received the FICCI Annual Award 2003-2004 in recognition of corporate initiative in rural development.MILESTONESpic2005 Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business Indias Businessman of the Year 2003. Mr. Kumar Mangalam Birla is selected as The Economic Times Business Leader of the year. The Group is ranked 16th in Indias first ever survey of Great places to work in, published in Business macrocosm magazine. The Groups joint venture concern, Birla Sun Life Insurance, is ranked 9th in the same study. The Group is ranked 20th in a study on the Best Employers in India, conducted by Hewitt Associates and Business Today. Hindalco receives th e Asian CSR Award for its Rural Poverty Alleviation Program.LOCATION OF W.B.C.W IN WEST BENGALpic organizational environmentWest Bengal Cement Works has train & road connectivity to meet inward & outward logistics requirements. The underground railway widening is connected to main line of eastern railway at Durgapur, which is 8.72 KM from plant.The cement is packed in bags with the help of ternion packers operating round the clock. The packed cement is dispatched to various destinations by road & rail. Organization Culture Purpose To produce the cement as per marketing requirement with minimum cost. Objective Zero breakdown, Good Housekeeping, structure trust & support. West Bengal Cement Works is having following facilities clean out unloading by wagon tippler (cap. 15 trips per hour) Fly ash bowers unloading system Cement mill with 1.0 million ton per annum capacity Cement dispatch facility by road & rail Clinker, Gypsum & fly ash receipt by rail & road respectivelyLand De tailso Factory61.67 Acreso 16 flat residential complex10202.4 Esq.o Assisted siding2830 M.o Private assisted siding2210 M.WHY DURGAPUR?West Bengal Cement Works (WBCW) is the 10th cement manufacturing unit of Ultra Tech Cement Limited, Which is located at Durgapur. RAW MATERIALSClinker Hirmi Cement WorksFly Ash Bakreswar Thermal Power Station Durgapur Project Limited (DPL)Gypsum Hindi Liver Chemicals, Haldia scoria Durgapur Steel localize (DPL) Bokaro Steel PlantPOWER GPL, DVCTRANSPORT North Eastern Railway, National Highway-2 irrigate River DamodarMARKET Local Growth of City developmentLAND 62.92 acres of good land for Construction. crown Huge number of Bank for getting easy immediate paymentMANPOWER Available amount of practiced and Unskilled Labors from local area DEMOCRACY Good demographic structure is found HereCEMENT PROCESSGYPSUM from Yard Gypsum hop-pickerElectronic weigh feederSLAG from Yard Slag hopperFLUASH from Bin Supplied SCHENKFor accurate quantityCLINK ER from Silo Slag hopper to MillSEPAX SEPARATIONCEMENT packing material PLANTPRODUCT MIXESPacking in 50 kg bag with electronic packer loading in truck or rack PORTLAND POZZALANA CEMENTCLINKER 70-74%FLYASH 20-25%FLYASH 3-4%PORTLAND SLAG CEMENTCLINKER 50-54%SLAG 40-42%GYPSUM 3-5%Plant LayoutpicA Partial View of West Bengal Cement WorkspicpicONpicpic Advertising is the dissemination of information by non personal means through paid media, where the source is clearly identified as the sponsoring organization. Advertising is one of the important components of the promotion mix. It is a powerful communication medium and a vitalmarketing tool.FEATURES Advertising is one of the methods of promotion mix. It is a paid mass communication, not aiming at a specific individual. It is salesmanship in writing or printed salesmanship. It is undertaken to influence the buying behavior of the customers. The communication media are diverse such as print (newspapers and magazines), broadcast ( radio and television), and direct (mail, billboards and motion pictures).NATURE OF ADVERTISING Element of misdirectketing flux promotional material Mix Mass Communication Massages Price of Advertising Sponsor Persuasive Element of overtop Identifiable Target GroupSCOPE OF ADVERTISING Effectiveness of Massages Appropriate Media Merchandise Advertising Functions Responsibility of Advertiser Fulfillment of Objectives Generates Various Activities Advertising as an Art & SciencePRIMARY FUNCTIONS OF ADVERTISING To increase sales Persuading dealers to stock Assisting dealers to stock Increase in per capita use Recognition for quality Protecting manufacturers worry To eliminate seasonal fluctuations Creation of demandSECONDARY FUNCTIONS OF ADVERTISING Oral support to salesman To furnish correct information Ensures convergence rectifyment Sense of security Appointment of efficient employees The scope of Advertising includes these activities such as selection of media, communication wi th customers, and maintenance of brand loyalty and so on.Advertising Objectives Simulating Demand The catamenia user of a product may be persuaded to increase the existing rate of product consumption. This may be reminding them about the product, its brand and the possible advantages of the product. The second way of stimulating demand for the product is to tempt new user into the market by telling them the qualities of the product and possible uses so that they may tilt their brand. The third way of stimulating demand is to tell the current users about new users of the product so that customers may use the companys product for several other purposes. Increasing profits Advertising does increase sale of the product. Advertising will reduce various marketing costsSpecific objectives of Advertising It introduces new product to potential customers. It promotes the brand by take over leveraging leading to brand loyalty. It increases the clock and number of uses. It shows the pr oduct and company see. It sets the trend by changing perception and behavior. It aids sales promotion campaign. It shoots up the sale and increases the market share. It answers the competitive attacks.Reminder advertising Reminding them where to buy it. Maintaining its top of mind sentiency. Information Advertising ratting the market about a new product Suggesting new uses for a product. Informing the market of a price change. Explaining how the products work. Describing the available services. Correcting the false informations. Reducing consumers fears. boding up a companys image. Persuasive advertising create brand preference. Encouraging switching to your brand. Persuading customer to purchase now. Persuading customer to receive a sales call.Advertising Goals To increases sales To establish brand candour, and To enter the identify market.Behavioral goals Advertising goals aim at changing the attitude and behavior of the target audience towards a brand. Advertising goals i n behavioral terms is analysis of the communication and decision process that will guess the desired buyer behavior. Advertising could be aimed at any of these or a communication of these interact variables.Communication Related goals Advertising is directed at a group of users of product called the target audience. drag attention Secure interest. Build desire for the product and finally Obtain action.Approaches for setting Advertising Objectives AIDAS shape A refers to Attention I refers to Interest D refers to Desire A refers to action and S refers to atonementADVERTISING replicate ELEMENTS Headlines Subheading Body copy Captions Blurb or balloon Boxes and panels Slogan, Logo, SignatureGUIDELINES FOR COPY WRITING Cash in on your personal commence Write from the heart Learn from the experience of others Study the product Study competitors advertisement Study testimonials from customers Solve the prospects problem perpetrate your subconscious mind to work Ring the changes on a self-made ideaCOLOUR color in are often use to attract attention and to enhance memory value.ADVERTISING LAYOUT PROCESSpicpic variant ADVERTISING MEDIA PRINT MEDIA Newspapers powder stores Journals OUTDOOR MEDIA Advertising Boards Vehicle advertising Electric displays Sky writing machinate men DIRECT MAIL Leaflets gross revenue letters Folders Booklets Catalogues Brouchers BROADCASTING MEDIA Radio T.V Film Web based advertisingpicAN OVERVIEWSales promotion includes all those activities other than advertising, personal selling, public relation and publicity, that are intend to stimulate customer demand and improve the marketing performance of sellers.Need of sales promotion To rock- even attention towards new products. To improve the market share of a company. To avoid duplication of goods. To create awareness among consumers about new brands. To face rival in the market. To create talking points for their sales force. sales forward motion TOOLS Contest Premium offers Mail in free offers Free gifts with goods Picture cards Gift coupons Coupons ball up coupons Jumbo packs Money off offers Sales lettersSALES PROMOTION STRATEGYpicADVERTISING & SALESPROMOTION STRATEGY TAKENBYULTRATECH CEMENT LIMITEDADITYA BIRLA GROUP AT A surveyo The roots of the Aditya Birla Group date back to the 19th century in the picturesque townsfolk of Pilani set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through Indias arduous times of the 1850s, the Birla business expanded rapidly.In the early part of the 20th century, our Groups founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminums, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He delineated India at the first and second round-table conference in London, along with Gandhiji. It was at Birla House in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj.Aditya Vikram Birla putting India on the world rolepic A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a ball-shaped business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalization became a pious platitude in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt.p icQuality push Mr. B. Venugopal, sr. Vice-President, UltraTech Cement Ltd, at the inauguration of mobile concrete laboratory in Durgapur.UltraTech Cement, as part of its product plus services, has introduced a mobile concrete testing laboratory for ascertaining the quality of reinforcement materials and for guiding those building houses about its quality.ULTRATECH BRAND POWERExcerpts from an interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Ltd.pic In step with its global agenda, the cement business of the Aditya Birla Group, is orchestrating a contemporary brand makeover. With UltraTech Cement, the Aditya Birla Group has established itself as not only the most respected domestic player but also among the global leaders in cement. Associate Editor Vidyut Kumar Ta in an exclusive interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Limited, analyses the strategy behind promoting a single brand identity of the companys cement products.Signature linepicThe name UltraTech with the signature line, The Engineers Choice, admirably captures the bountifulness nature of the brand and its salience. According to Mr. Puranmalka, excellent product quality and customer care will uphold the hallmark of UltraTech cement.Jaan Wahi Pehchaan NayipicKeeping pace with the current industry trend and taking the UltraTech brand to a new pedestal, the group decided to have one national brand. Birla Plus with its very strong presence in the North was a very well known brand. Its tag line Har Nirman Ki Jaan and Is cement mein Jaan Hain had conk out household phrases. Observes Mr. Puranmalka We opted for UltraTech as the national brand because while on the one hand, it gives us the opportunity to alter common attributes of a premium brand, scale of operations and the Aditya Birla Groups reputation, it also provides an opportunity to build on the positioning political program of expert and imagery signifying progress, cutting edge technology and contemporaneousness.StrategyAlthough cement is said to be a low-involvement category, the brand awareness in this category is very high. Major brands like ACC, Ambuja and most(prenominal) strong regional brands have been fighting for mind space. Says Mr. Puranmalka stag awareness is the category driver. We wanted to be different and were constantly on the look out for high visibility media. We found that cricket has a great following in our country and we wanted to research the possibility of associating with this sport.CHAK DE STRATEGYpicIndia, the worlds largest producer of characterizations in as many as 10-12 different languages, provides a great opportunity for advertisers to reach the masses. Films are a great entertainment platform for most Indians. Many FMCGs have encased this opportunity. The in-film branding opportunity was used by UltraTech for the first time e ver in the cement industry. The film Chak De India, promoting womens hockey in India, became an all-time hit. In the movie UltraTech was the sponsor of the Indian womens hockey team. UltraTech branding was all over, throughout the movie.It was a big adventure we took,says Mr. Puranmalka. Initially we were skeptical, with many big banners with big stars failing in the recent past. After a lot of deliberation, we decided to go ahead with this gamble and finally Chak De India almost became like a national anthem, with India pleasant the womens hockey title in reality and our cricket team winning the inaugural 20-20 World Cup.BRANDED CHANNELSSurging ahead of competition, the cement business brought in a new concept in cement marketing UltraTech Building Solutions, a one-stop shop for all construction needs. This is a unique concept and was tested in Rajkot which is one of the fastest-growing cities in construction in the country today, says Mr. Puranmalka. Advocating our Plan, Build and Support philosophy, it seeks to enhance the shopping experience of customers and strengthen existing trade partnerships, by upgrading the service proposition. It offers a wide spectrum of end-to-end home building solutions, high quality construction materials and allied value-added services. As a business model, UltraTech Building Solutions offers home building solutions from planning to completion.Basically, every customer who walks in to UltraTech Building Solutions outlet receives guidance on construction-related issues as well as value-added services like Vastu, usage of figure software to estimate costs involved for construction, paper clearance procedures, etc. The customer gets a educate reckoner of information on how to choose and buy quality construction materials. With the Rajkot success and with key instruction points, the company intends to open many more outlets across the country.Measuring EffectivenessOnce the goals are well defined we need to esteem the effec tiveness of all such initiatives that are undertaken from time to time, says Mr.Puranmalka. We are research-savvy in our approach. We go into snatch details to find out the cause and effect, keeping the larger picture in mind. This is true aright from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. fixture Brand wellness Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are whatever insights, which we need to quotation internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are way ahead of competition.Rajasthan Royals ropes in UltraTech as team sponsor Raj asthan Royals has roped in UltraTech Cement as their team sponsor. With this, the Emerging Media-owned IPL franchises sponsor roster stands at eight. Rajasthan Royals CMO Raghu Iyer, All deals are mean to be long-term. Our in front team sponsor was Bajaj Allianz but we agreed to mutually part ways amicably. UltraTech Cement will have branding on the team jerseys and team-replica merchandise. Iyer added that plans are being worked upon as to how the two parties can best take this relationship forward. As had been reported earlier by Indiantelevision.com, TCS is the franchisees technology partner. TCS will offer expertise in IT solutions to the T20 cricket team on and off the field for the next three years.The Television Plan The franchisee is planning activities with Super sport which will air the IPL in South Africa. Rajasthan Royals had earlier entered into a strategicpartnership with the Nashua Cape Cobras. The first match will be played on 11 April. In the days preceding the en counter, there will be special features in the form of player profiles and interviews. In India the franchises partners are Aaj Tak and Times Now. The plan is to offer them special footage and capsules. Ayer added that the franchisee is in talks with several broadcasters to air their DVD. Victory will be aired on the channel. Rajasthan Royals claims that it is witnessing good sales of the two DVDs that it has launched earlier. While Road to Victory is about how the team triumphed in the IPLs inaugural edition, gate All Areas aims to give fans an idea of what goes on behind-the-scenes to make the IPL a success.picThe prime purpose of the project is to identify Advertising and sales promotion strategies of ULTRA TECH CEMENT LIMITED.The ingredient for a successful analysis is a structured questionnaire, for the better construction of analysis of the data generated from the questionnaire.The following step by step analysis is a proportionate mix of good high quality and dire views.1. H ow advertising is effective to increase the sales volume?of all time 65%To great terminus 25%To some extent 10%To very teentsy extent 0.0Not at all 0.0picRemark As there is no magic for success and to increase sales volume and profit, Advertising is the only key.2. How advertising is effective to stimulate demand for the product? unceasingly 60%To great extent 25%To some extent 15%To very little extent 0.0Not at all 0.0picRemark Without advertising its very complex to stimulate demand for product.3. DO you feel that Advertising will reduce various marketing costs? unceasingly 55%To great extent 35%To some extent 10%To very little extent 0.0Not at all 0.0picRemark Advertising is so effective to reduce various marketing costs.4. Do you feel that Advertising increases repeat purchasing?Always 70%To great extent 20%To some extent 5%To very little extent 5%Not at all 0.0picRemark Maximum no. of customer accepts that advertising increase repeat purchasing.5. Do you f eel that Advertising informing the market about a new product?Always 85%To great extent 10%To some extent 5%To very little extent 0.0Not at all 0.0picRemark Advertising is highly effective to inform the market about new product.6. Is Advertising act as building up a companys image?Always 68%To great extent 23%To some extent 5%To very little extent 4%Not at all 0.0picRemark Advertising is a successive method to build up companys image.7. How Advertising is helpful method for market positioning?Always 52%To great extent 25%To some extent 10%To very little extent 7%Not at all 6%picRemark Advertising is quite impressive method for market positioning.8. How Sales Promotion effectual to improve the market share of a company?Always 55%To great extent 20%To some extent 15%To very little extent 10%Not at all 0.0picRemark Sales promotion is effective policy to improve the market share of a company according to people.9. How sales promotion work to face competition in the m arket?Always 70%To great extent 20%To some extent 10%To very little extent 0.0Not at all 0.0picRemark Sales promotion used as effective tool to face competition in the market.10. Do you feel that Sales Promotion should attract the attention of the target audience?Always 75%To great extent 20%To some extent 5%To very little extent 0.0Not at all 0.0picRemark Sales promotion should attract the attention of the target audience to purchase particular product.ADVERTISING EFFECTIVENESSMost advertiser try to round the communication effect of an AD that is, its potential effect on awareness, knowledge, or preference. They would also like to measure the ADS sales effect. The consumer feedback method asks consumers questions such as these1) What is the main message you get from this AD?2) How likely is it that this AD will influence you to undertake the action? 3) What works well in the AD & what works poorly?4) How does the AD make you feel?5) Where is the best place to reach you with this message? Portfolio tests ask consumers to view or listen to a portfolio ofadvertisements. Recall level indicates an ads ability to stand out and to have its message understood and remembered. Laboratory tests use equipment to measure physiological reactions heartbeat, blood pressure, pupil dilation, galvanic skin response, perspiration to an ad.SALES EFFECT RESEARCHWhat sales are generated by an ad that increases brand awareness by 20% and brand preference by 10%? The fewer or more controllable other factors such as features and price are, the easier it is measure advertisings effect on sales. The sales impact is easiest to measure in direct marketing situations and hardest in brand or corporate image building advertising.Companies are generally interested in finding out whether they are overspending on advertising.Researchers try to measure the sales impact through analyzing diachronic or experimental data.picSALES PROMOTION EFFECTIVENESSpicOnce the goals are well def ined we need to measure the effectiveness of all such initiatives that are undertaken from time to time, says Mr. Puranmalka.We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind. This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc.Mr. Puranmalka adds Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition.picThe improvement in sales & profi t is the evident for an organization. So requirement of advertising and promotional schemes is tremendous. The structure of a persuasive message can influence the effectiveness of advertising. Customers influenced by message appeals like comparative, fear and humor appeals. The designs of advertisement impress customers. Design means the arrangement of various parts in a pre determined order say a blue print. Advertising media should be elected carefully. Media reduces gap between customer and manufacturer. Sales promotion schemes lead to increase of sales.pic It has been observed during the course of questionnaire survey that 56% interviews suggested improvement of advertising and sales promotion techniques. Management is being advised to improve inefficiencies such as Advertising message should be meaningful. Avoid unethical advertisings. Reduce use of women as sex objects in Ads. Banned on alcohol & tobacco ad. Reduce using of false claims & info. Careful about genial values & c onsumer rights. These are some initial steps which improve advertising efficiency. Efficient advertising and sales promotion schemes increase profit of organization. So, it helpful to meet organization goals.pic PHILIP KOTLER, Marketing Management Monthly Magazine issued by company Mr.B.Devamaindhan, Advertising management and Sales promotion Web based information shoemakers last Design good layout and message of advertising to make it effective. Organize sales promotion programs to increase sales volume and repeat purchase. Care about ethical issues and social values. Provide quality service to the customers. handling reliable schemes to promote consumers.A FINANCIAL REPORT ON ULTRATECH CEMENT LIMITEDCash emanate statement of UltraTech Cement Limited net profit before tax 1,361.46 1,507.01 1,166.19 285.59 43.24 solve interchange flow-operating activity1,457.57 1,375.26 1,113.09 551.63 337.42 Net cash used in investing -1,645.43 -1,441.79 -1,046.25 -357.24 -87.18 activity Net cash used in fin. practise 191.66 77.63 -38.84 -191.02 -235.81 Net inc/dec in cash and 3.80 11.10 27.99 3.37 14.43 equivalent Cash and equivalent begin of 100.69 89.59 61.60 58.23 41.83 year Cash and equivalent end of year 104.49, 100.69, 89.59, 61.60 56.6 Dividend Sheet of UltraTech CementYEARMONTH DIVIDEND(%)2009 Apr 50 2008 Apr 50 2007 Mar 40 2006 Jul 18 2005 Apr 8 2004 Sep 5 Annual results in brief UltraTech CementLimited Mar 09 Mar 08 Mar 07 Mar 06 Mar 05 Sales 6,436.96 5,509.22 4,910.83 3,299.45 2,681.05 Operating profit 1,760.29 1,720.06 1,417.81 554.26 272.81 Interest 125.51 75.67 86.83 89.64 106.88 Gross profit 1,684.46 1,744.24 1,392.44 501.62, 188.18 EPS (Rs) 78.48 80.94 62.84 18.46 0.23 Profit loss account Mar 09 Mar 08 Mar 07 Mar 06 Mar 05 Income Operating income 6,385.50 5,512.43 4,909.05 3,299.45 2,681.05 Expenses Material consumed 1,193.97 1,008.92 902.06 733.72 609.13 Manufacturing expenses 1,805.56 1,314.78 1,194.54 958.30 839.40 military unit expenses 216.76 171.55 117.22 92.26 72.96 Selling expenses 1,256.46 1,143.02 1,137.66 843.99 650.98 Administrative expenses 177.93 160.03 133.93 109.57 137.36 Expenses capitalized -8.38 -13.37 - - - Cost of sales 4,642.30 3,784.93 3,485.41 2,737.84 2,309.83 Operating profit 1,743.20 1,727.50 1,423.64 561.61 371.22 Other recurring income 99.29 87.31 57.65 23.11 21.70 Adjusted PBDIT 1,842.49 1,814.81 1,481.29 584.72 392.92 Financial expenses 134.09 81.93 92.61 96.99 128.05 Depreciation 323.00 237.23 226.25 216.03 221.78 Other write offs - - - - - Adjusted PBT 1,385.40 1,495.65 1,162.43 271.70 43.09 Tax charges384.44 499.40 383.91 55.83 -36.45 Adjusted PAT 1,000.96 996.25 778.52 215.87 79.54 Non recurring items -23.94 11.36 3.76 1.48 -77.24 Other non cash adjustments - - - 12.41 0.55 Reported net profit 977.02 1,007.61 782.28 229.76 2.85 Earning before appropriation 2,575.14 1,782.77 962.8 5 239.87 20.77 Equity dividend 62.24 62.24 49.79 21.79 9.33 Preference dividend - - - - - Dividend tax 10.58 10.58 6.98 3.06 1.33 Retained pelf 2,502.32 1,709.95 906.08 215.02 10.11 SUBSTANCEObserving this financial report we say the company is in good condition financially. The gross profit of this company was 188.18 in Mar 05 and it increased 1496.28 in Mar 09. We find a steady growth of UltraTech cement limited in six year. Companys dividend jump 5 50 in six year only (2004 2009). Net profit was 2.85 in Mar 05 and 977.02 in Mar 09. Advertising expenses of UltraTech cement limited jump 605.48 point in six years (04 05).Advertising expenses of this company increases cause of advertising formulation strategy being changed. Company wants to capture potential market by good advertising and sales promotion activities.picpicpicpicpicPCS SILO1PCS SILO2BALL MILLStep 1THUMBNAIL SKETCHESSTEP 2ROUGHSTEP 3COMPREHENSIVESTEP 4PASTE UP OR mechanicalDEFINING THE SALES PROMOTION TARGETSET TING SALES PROMOTION OBJECTIVESSETTING THE SALESPROMOTION BUDGET development THE SALES PROMOTION STRATEGYSELECTING TYPE OF SALES PROMOTIONCOORDINATING THE PLANEVALUATING SALES PROMOTION EFFECTIVENESSSHARE OF MARKETSHARE OF MIND AND HEARTSHARE OF VOICESHARE OF EXPENDITURES